- Gebundene Ausgabe: 316 Seiten
- Verlag: Marshall Cavendish International (Asia) Pte Ltd (4. Juli 2014)
- Sprache: Englisch
- ISBN-10: 9814516465
- ISBN-13: 978-9814516464
- Größe und/oder Gewicht: 16,1 x 3,1 x 23,5 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
- Amazon Bestseller-Rang: Nr. 91.222 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
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Digital Bank: Strategies To Succeed As A Digital Bank: Strategies to Launch or Become a Digital Bank (Englisch) Gebundenes Buch – 4. Juli 2014
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"This is an up-to-the-minute look at the challenges banks face as the information age goes into overdrive." - Michael Mainelli, Emeritus Gresham Professor of Commerce, Gresham College, London
"Whoever reads this book without swiftly moving to action, may regret it." - Guido Poli, Head of Market Intelligence, Banca Monte dei Paschi di Siena
Über den Autor und weitere Mitwirkende
Chris Skinner is best known as an independent commentator on the financial markets through the Finanser (www.thefinanser.com) and Chair of the European networking forum The Financial Services Club, which he founded in 2004. He is the author of ten books covering everything from European regulations in banking through the credit crisis to the future of banking, and is a regular commentator on BBC News,Sky News andBloomberg about banking issues. More can be discovered about Chris here:http://thefinanser.co.uk/fsclub/chris-skinner/
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His argument rests on the foundation that "[E]very single one of the 7 billion people living on the planet can now communicate, share, transact, and trade with each other electronically, one-to-one, globally... [This] is the reason why ... data is the new battleground for commerce...Unfortunately, this is where banks are failing. They are too slow to change...."
He outlines three major themes through the book.
Theme 1: Component-Based Banking - Banking will evolve to "banking as a service" in which each bank integrates best-of-breed specialists into its platforms as ICICI Bank, a full service bank in India, has done, rebranding Smarty Pig as iWish in its social banking offerings.
Theme 2 - Digital Core, Access, and Security - Banks should stop thinking about separate-but-related delivery channels (branches, call centers, Internet, mobile) and start thinking that there is just one, single digital core that provides the foundation for all of these through multiple access points used for both internal and external purposes. As a result of this shift to a digital core and dozens or hundreds of access points, the bank of the future will have shifted from being the safe keeper of money to the safe keeper of data. Digital cores will be more secure than current data bases. Data will become the new currency and real-time tracking of access and attacks will become the new competitive battleground.
Theme 3: Trust and Attraction Digital banks will build trust around their brands and attract people naturally to become fans and users of the banks' apps and services, advising them at their point of living. Digital banks will develop their own branded versions of "cool." Through social media, social networking, social banking, and social money, digital banks will build trust around their brands and attract people naturally to become fans and users of the banks' apps and services instead of pushing smart ads through channels.
Because activity in the digital space can feel a bit chaotic, it's worth the read to understand the details and see how the pieces fit together.
This book come with good case studies, written in very good structure that could make readers understand the very reason why digital is a do-or-die time for Banks.
The content mostly is high level, keep you from boring-detail conversation while still detail enough to make you wonder how you can implement it at your works.