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Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing) (Englisch) Taschenbuch – 11. Februar 2014

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  • Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
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  • Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
  • +
  • 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
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In a clear and simple style, this book shows how designing thinking has been applied successfully to address complex and very different problems in a variety of organizations, both for- and not-for-profit. The ten cases in the book provide creative and innovative applications of the design principles, providing sufficient detail to be of use to readers in their own planning processes. The book provides sufficient depth to be of value to the graduate professional classroom while being simple and clear for immediate use by managers.--Toni Ungaretti, Johns Hopkins University


Über den Autor und weitere Mitwirkende

Jeanne Liedtka is a professor at the Darden School of Business. Her other books include The Catalyst: How You Can Become an Extraordinary Growth Leader and The Physics of Business Growth.

Tim Ogilvie is cofounder and CEO of Peer Insight, an innovation strategy consulting firm based in Washington, D.C.

Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and a lecturer at the Darden School of Business.


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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 4.1 von 5 Sternen 16 Rezensionen
6 von 6 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Some Things, Old, Some Things New, Somethings Borrowed without Attribution 14. September 2014
Von D. W. Francis - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Being very familiar with the theory and practice of Design Thinking as taught by the d.school at Stanford, I was very interested to see what Liedtka, Ogilvie and Brozenske had to add to the existing pool of methods and tools. The d.school presents Design Thinking in an immersive, highly experiential, workshop format which is specialty agnostic. Designing for Growth appears to have been tailored to more of a business school environment. Comparing the methods and tools presented in it to those taught by the d.school, there are very strong similarities and parallels. Unfortunately, the names and descriptive phrases used are very different. In effect, the Field Book uses a different vocabulary, to express and discuss the theory and methods of Design Thinking. For someone unfamiliar with the approaches of the two schools this might not present a problem, but for someone who has already been exposed to DT via Stanford or DHI Potsdam, it may feel like Columbia's approach is a translation into a foreign language. Designing for growth does bring some and useful new tools to the practice of DT. Both the Tool and Resources sections are a great reference. In short, this book adds useful tools to a Design Thinker's toolbox, but may be a source of confusion for its creation of new vocabulary targeting business minded applications. I was surprised that there we so few mentions of the foundations laid by those who came before.
4 von 4 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen As Advertised 12. Februar 2014
Von B. Johnson - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Design Thinking is a hot ticket right now. This is just what it says it is - a "fieldbook." It sets out a simple, systematic 15 step process and provides a set of tools to guide anyone through the design thinking process. The process is based on generating answers to 4 key questions -- What Is? (the status quo and the problems with it) What If? (the possible solutions) What wows? (what attracts customers to prefer it as the solution) What works? (features and functionality of the solution that solve the problem). Simple? And clever. The book also provides 18 tools to implement the 15 steps.

I took the author's Coursera course. I recommend the course and this book to anyone who is considering using -- or merely becoming knowledgeable about -- Design Thinking.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Design Thinking for Business Innovation 14. Januar 2014
Von Matthew - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
I took Professor Liedtka's online course, Design Thinking for Business Innovation, last year and really enjoyed it. I've read the Designing for Growth book and this is a great compliment to it. If you took the class, some of these templates were available early but I'm glad I have the paperback version now.

Design thinking is a hot topic right now. Liedtka and Ogilvie have created an accessible and pragmatic toolkit for field work. Employees and entrepreneurs everywhere that are eager to try a new approach to creating customer value should check it out. I highly recommend it.
2 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen A useful reference for Design Thinkers 16. Januar 2014
Von Jim Mandas - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I read the first book, Designing for Growth: a design thinking toolkit for managers, and the field book was a nice surprise. I found myself grabbing for the field book a few times already during a current project I’m working on. This book is much more about design but about how to use Design Thinking for Innovation. The book plays off the content from the first book, but like the “field book” title, is small and compact with templates that can be used while working on a project as a reference.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The easy way to use Design Thinking in business 20. Januar 2014
Von Avid Buyer - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
A pragmatic book that explains in a simple and easy way how to apply design tools into your business.
This book is for managers and business individuals that would like to use design thinking tools to fostering innovation and growth into their companies.
From a startup to a large multinational, the tools can be applied to any scenario with the adequate political environment.
The book has several tool exercises so you can also test your knowledge on design thinking.
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