- Taschenbuch: 240 Seiten
- Verlag: New Riders Publ; Auflage: 01 (31. Juli 2003)
- Sprache: Englisch
- ISBN-10: 0735713286
- ISBN-13: 978-0735713284
- Größe und/oder Gewicht: 17,8 x 1,3 x 22,9 cm
- Durchschnittliche Kundenbewertung: 1 Kundenrezension
- Amazon Bestseller-Rang: Nr. 3.832.357 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Web Design on a Shoestring (Voices That Matter) (Englisch) Taschenbuch – 31. Juli 2003
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At the height of those flush dot-com days, Carrie Bickner, in her role as Web developer for the New York Public Library, was about to embark on an ambitious site redesign project, one that would entail bringing aboard information architects, graphic designers, editors, and writers. Then the stock market suddenly tanked and the bottom fell out of her budget. Reduced to a two-person staff, she quickly learned how to do a lot with a little. And with, Web Design on a Shoestring, a lean but power-packed book, Bickner, along with some fellow "shoestring warriors," shares this knowledge and shows how each phase in site development can trimmed back without losing control, quality, or beauty.
Using case studies and countless anecdotes throughout the book, she begins with some steps for good project planning: find a clear focus for the site, figure out what resources (hardware, software, people) are already available, and, (this will cause a knowing smile for many readers) keep the number of decision makers small. She outlines how to document the goals and requirements, both functional and technical, and advises keeping this documentation where every team member can see it. The book covers user testing, proving that usability checking neednt be sacrificed when moneys tight, and theres helpful advice on what makes good written and visual content.
But the pot of gold in this book is in the chapter on content-management systems (CMS), especially ones that save money like templates, cascading style sheets (CSS), server-side includes (SSI), and open-source CMS solutions. Bickner discusses how employing good markup and adhering to Web standards can make your site work on the widest range of browsers and devices and even goes over some fine points of proper XHTML. She finishes with some sage words on choosing and registering a domain name and comparison shopping for domain hosting.
The checklists at the start of each chapter and little "Budget Threat" sidebars make Web Design on a Shoestring a handy desk companion for any money-strapped office. And isnt that every office these days? --Angelynn Grant
With the struggling US economy, many businesses have had to implement steps to curb expenses and pinch pennies. One of the first areas to feel these cutbacks is the web site design and development group. Employees have been asked to fill roles previously held by other employees due to staff reductions. At the same time, these remaining employees are expected to execute robust and efficient mechanisms for their corporate web sites on a tight or non-existent budget. Developers and designers are looking for shortcut tools to get there. It's all about getting more bang for the buck. Web design on a Shoestring is the tool these web site developers and designers need. It reveals all sorts of free or inexpensive resources that are available but unknown. More specifically, Carrie Bickner shows you how any individual can do the things a team of web professionals are often brought in to do. Learn how to create a pennywise plan so that you avoid being nickled and dimed to death later. Find out the best ways to test your web sites efficiencies and functionalities.Understand the most effective content management systems, and the commercial products to use or avoid - all with no dollars being spent. Alle Produktbeschreibungen
Derzeit tritt ein Problem beim Filtern der Rezensionen auf. Bitte versuchen Sie es später noch einmal.
Hier finden sich konkrete Hinweise, die ohne viel Aufwand und Umdenken umzusetzen sind. Vier dieser Hinweise möchte ich beispielhaft anführen, weil sie den Referenzrahmen dieses Buches zeigen.
Bei einem Webdesign-Projekt spart man gemeinsam mit dem Kunden Geld, wenn man:
- das Seitenlayout und die Architektur einfach hält und beide so aufbaut, dass man sie allmählich ergänzen kann.
- die Anzahl der Verantwortlichen so gering wie möglich hält, um die Zeit für entscheidende Absprachen zu verringern und einen Stillstand des Projekts weniger wahrscheinlich zu machen.
- den Inhalt gemeinsam mit dem Klienten entwickelt und gezielt nach Informationen recherchiert, durch die man sich von den Seiten der Konkurrenz abheben kann.
- die Photographien und Graphiken für die Seite selbst (mit einer Digitalkamera) erstellt, um die Kosten für Stock Imagery zu sparen.
Diese Empfehlungen kommen der Realität vieler kleiner und mittlerer Projekte in dieser Branche recht nahe, da nicht jeder Teil von pixelpark ist.
Die Autorin appeliert an den Leser, bereits bestehende Ressourcen zu benennen und konsequent zu nutzen. Ihr Mantra ist: "People specializing in small inexpensive sites that work wonderfully have a special value to bring to their companies, bosses, and clients."
In diesem Buch wird dargestellt, wie entscheidend der Fokus auf eine kleine aber machbare Webseite ist. Oft werden in der Literatur die grösseren E-Commerce-Projekte und die Interpräsenzen der etablierten Marken und Firmen angesprochen. Was aber ist mit den Projekten der Leute, die Webseiten bestenfalls nebenberuflich, aber auch immer häufiger in ihrer Freizeit erstellen (sollen)? Oder mit den Designern, die gezwungen sind zu sparen und kleine Projekte mit einem einzigen Kollegen oder einer Teilzeitkraft auf die Beine stellen müssen?
Das Ziel nach dieser Lektüre soll es sein, mit beschränkten Mitteln eine Seite zu erstellen, die ihre Besucher überzeugt und die für den Kunden, den erwarteten (im)materiellen Gewinn bringt.
Die hilfreichsten Kundenrezensionen auf Amazon.com
If he (and I aim this at any solo entrepreneur, or anyone else with limited resources) had read Carrie Bickner's book first, he might have spent as little as a tenth of his eventual cost, with greater satisfaction, and the ability to update his site more easily and inexpensively in the future. Bickner takes a holistic view, looking at the fabric of the site from initial planning, to hosting, to web standards. She's also ready with suggestions along the way to economize, whether it's by backing-off features you can't afford, through savvy design choices, or in careful selection of service providers.
Be warned: this book assumes a fairly broad array of skills and knowledge that one person alone might not likely hold. You may gloss over her suggestions for planning, usability, copywriting, and design without understanding their necessity. Likewise, the technical discussions of CSS, XHTML, content-management, and web hosting may be too detailed or obscure for your liking or experience. This is not a guide for beginners. If you've never launched a site before, use this book with trusted colleagues who have, and who are willing to share Bickner's perspective.
Though she mentions it only in passing, her New York Public Library Style Guide is a wonderful parallel resource that ties her into the web standards community. Once you tap into Jeffrey Zeldman, Eric Meyers, or other folks in and around alistapart.com, you'll appreciate even more how Carrie Bickner's simple little book is tied to the cloth of the web universe. This is a handbook (not a cookbook) that you might have around for a while.
Whether the economy is strong or in a slump, there's always a company with a shrinking budget that requires cutting funds for the IT and other departments. Furthermore, companies are creating a standard budget for their Web sites like any other portion of their business and they don't get the outrageous amounts of money like those who did in the `90s. With much of the cost going towards hardware and networking, Web managers are stuck with the short straw and have to make do with the little resources they have available.
With the availability of quality free or low cost software and guidance from Web Design on a $hoestring, these Web sites can survive and even thrive. Doing things on the cheap isn't limited to software as project management, team involvement, content, and technologies have an equal hand in building a successful site.
While the most of the advice is common sense, Bickner offers a few tricks most people even the tech-savvy may not consider. For instance, many shy away from CMSes (content management systems) because of their high price tag. Disregarding CMS is a mistake with the viable and affordable solutions available, but it doesn't mean going shopping and just looking at the price tags without paying attention to the features. The process is similar to purchasing a computer in that it's important to determine what features are needed before shopping. "Content Management on a Tight Budget" describes the features to consider and offers suggestions for bargains.
It's tempting to skip user testing and save the bucks, don't do it. Use the suggested workarounds for conducting tests without sacrificing cost and quality. Layout, markup, and images may not sound like something to worry about when under a tight budget. However, it's how they're used that can make the difference when it comes to bandwidth costs.
Buying this book is cheaper than spending resources on researching and brainstorming waves to save money. The book also saves time in providing a handful of resources for various categories such as CMS. So rather than searching every CMS in the world, use the material to narrow down the search and start from there. No starting from scratch. The book provides the necessary support to get the design team working on solutions right away.
Ms. Bickner's theme is that proper planning will keep your project in line and your clients' expectations in check. The point almost goes without saying, but the value in this book is its practical approach that is backed up with checklists and planning documents to put the advice into play.
Plenty of real-world examples inform this book. Chapter 7, for instance, shows a step by step transformation of a web page built on tables and presentation tags into a standards-compliant page based on CSS. I have read a couple of other makeover articles, but Ms. Bickner does a superior job of showing the before and after and describing how to get there. In the process, she makes a compelling case for the value of standards compliance in terms of efficiency and results.
Some sections I found difficult to understand, and while it might be me, I think some editing was needed.
My notes have a number of sections to re-read for solutions to problems I have encountered and for things I want to do better. The sections on planning a site are required reading, and I personally found the CSS makeover to be instructive and actually inspiring. The style is informal but not overly chatty, with good charts and instructive examples, and with suggestions based on sound judgment.
Despite some unevenness, this book has value for anyone making the step from tagging pages to developing full web sites. While the focus is on the small-scale or part-time designer, Web Design on a Shoestring has lessons for anyone who works with limited time or resources.