The best-selling author of "The Design of Everyday Things" casts his critical eye on the new dawn of "smart" technology, from smooth-talking GPS systems to cantankerous refrigerators. This is a consumer-oriented look at the promise and perils of the smart objects of the future, and a cautionary tale for designers of these objects - many of which are already in use or development. Don Norman, a popular design consultant to car manufacturers, computer companies and other industrial and design outfits, has seen the future and is worried. He points out what's going wrong with the wave of products just coming on the market and some that are on drawing boards everywhere - from "smart" cars and homes that seek to anticipate a user's every need, to the latest automatic navigational systems. Norman offers a theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow's thinking machines.
Über den Autor und weitere Mitwirkende
Donald A. Norman is Professor of Computer Science at Northwestern University, a former Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.