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The Decline and Fall of IBM: End of an American Icon? (English Edition) von [Cringely, Robert]
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The Decline and Fall of IBM: End of an American Icon? (English Edition) Kindle Edition

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Produktbeschreibungen

Kurzbeschreibung

IBM is in serious trouble. Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became commoditized IBM could only compete by offshoring the work and quality suffered. The other negative impact of Gerstner was his compensation which was for the first time in IBM
history very high. Only the Watson family had become rich running IBM with later CEOs like John Opel and John
Akers living comfortable lives with lots of perks, but they never got BIG RICH. That changed with Gerstner.
Sam Palmisano an IBM lifer followed Gerstner as CEO and followed, too, the Gerstner playbook. Palmisano retired three years ago with a retirement package worth $241 million, replaced by IBM's first woman CEO, Ginni Rometty, who certainly expects a comparable golden parachute. In order to achieve these numbers, though, IBM has essentially sacrificed both its customers and employees. In order to have ever growing earnings per share the company has cut labor to the bone, off-shored everything it can, dropped quality, deliberately underbid contracts to win them then not performed. IBM's acquisition policy is one of buying companies to get their sales then cutting costs to the bone and under-delivering. This and share buybacks have kept earnings growing until this house of cards recently began to fall.
Ginni Rometty, who will end up taking the fall for Palmisano's flawed strategy, has stated a very specific earnings goal for 2015 that she will destroy the company to achieve if she must. This book how IBM fell from grace, where it is headed, and what specifically can be done to save the company before it is too late.

Über den Autor und weitere Mitwirkende

Robert X. Cringely has been a Silicon Valley journalist and character for more than 30 years. An early employee of iconic companies including Apple and Adobe Systems, Cringely began his career as an engineer then transitioned into reporting and analysis, first at InfoWorld and since 1997 as one of the first Internet bloggers, first at pbs.org and now at cringely.com. His work has appeared in magazines and newspapers throughout the world including Forbes, The New York Times, Newsweek, MIT Technology Journal and many others. In addition to InfoWorld he has worked as a columnist for Inc. and Worth magazines and ASCII magazine in Japan. His previous book, Accidental Empires, was published in 18 languages. His television documentaries made primarily for PBS and UK Channel 4 have aired in more than 60 countries. Cringely lives in Santa Rosa, California with his lovely wife and three young sons.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 3731 KB
  • Seitenzahl der Print-Ausgabe: 203 Seiten
  • Verlag: NeRDTV. LLC (3. Juni 2014)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00KRHWZ22
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Verbesserter Schriftsatz: Aktiviert
  • Durchschnittliche Kundenbewertung: 2.0 von 5 Sternen 3 Kundenrezensionen
  • Amazon Bestseller-Rang: #182.031 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Format: Kindle Edition Verifizierter Kauf
Langer Atem des Autors
Interessant geschrieben und zusammengefaßt.
Viele Kommentare von Betroffenen und Insights.
Wird interessant ob und welche der vorgeschlagenen Lösungen überhaupt in die Realität (seitens der Firma) umgesetzt werden.
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Robert X. Cringely is a pen name. His real name is Mark Stephens. For further details about his personality go to Wikipedia.

The Preface of this diatribe ends with “Alas, that IBM no longer exists. So I had to write this book to get it back.” Cringely-Stephens never worked in IBM, his motivation seems dubious.

His book’s 187 pages contain 96 pages of quotations declared as input from IBM insiders either anonymous or signed with a name, maybe with a pen name like Cringely-Stephens: 28 pages with ca. 50 inputs dated May 2007; 10 pages with 16 inputs dated 2009; 3 pages with 6 inputs dated 2011; 21 pages with 28 inputs dated 2012 and 20 pages with almost 50 inputs dated 2013, in total ca. 150 inputs. To put this into perspective: IBM has approx. 430.000 employees!

Cringely-Stephens writes in his Introduction: “here is “an e-mail I received this January from a complete stranger at IBM. I have since confirmed the identity of this person. He or she is exactly as described.” … “Please keep this confidential as to who I am, because I’m going to tell you the inside scoop you cannot get. I am rated as a #1. That’s as high as you go, so calling me a disgruntled employee won’t work.” The name of this person remains undisclosed.

He continues: “The only time a traditional reporter bothers to look – really look – inside a company is if they have a book contract, and that is rare. But I’ve been banging away at this story for seven years.” Finishing this pamphlet triggers the famous question “Cui bono?” Maybe he has been commissioned with a “secret” book contract by an IBM enemy, who knows.
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The author could have made a summary of the book in one sentence. There is little strategic or real business knowledge. Too easy for cheap journalists.
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