- Taschenbuch: 304 Seiten
- Verlag: Crown (9. September 2014)
- Sprache: Englisch
- ISBN-10: 080418660X
- ISBN-13: 978-0804186605
- Größe und/oder Gewicht: 15,6 x 2,2 x 23,1 cm
- Durchschnittliche Kundenbewertung: 4 Kundenrezensionen
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Dataclysm (EXP): Who We Are (When We Think No One's Looking) (Englisch) Taschenbuch – 9. September 2014
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An NPR Best Book of 2014
A Globe & Mail Best Book of 2014
A Brain Pickings Best Science Book of 2014
A Bloomberg Best Book of 2014
One of Hudson Booksellers' 5 Best Business Books of 2014
Goodreads Semifinalist for Best Nonfiction Book of the Year
Finalist for the Los Angeles Times Book Prize
"Most data-hyping books are vapor and slogans. This one has the real stuff: actual data and actual analysis taking place on the page. That’s something to be praised, loudly and at length. Praiseworthy, too, is Rudder’s writing, which is consistently zingy and mercifully free of Silicon Valley business gabble."
—Jordan Ellenberg, Washington Post
"As a researcher, Mr. Rudder clearly possesses the statistical acumen to answer the questions he has posed so well. As a writer, he keeps the book moving while fully exploring each topic, revealing his graphs and charts with both explanatory and narrative skill. Though he forgoes statistical particulars like p-values and confidence intervals, he gives an approachable, persuasive account of his data sources and results. He offers explanations of what the data can and cannot tell us, why it is sufficient or insufficient to answer some question we may have and, if the latter is the case, what sufficient data would look like. He shows you, in short, how to think about data."
—Wall Street Journal
"Rudder is the co-founder of the dating site OKCupid and the data scientist behind its now-legendary trend analyses, but he is also — as it becomes immediately clear from his elegant writing and wildly cross-disciplinary references — a lover of literature, philosophy, anthropology, and all the other humanities that make us human and that, importantly in this case, enhance and ennoble the hard data with dimensional insight into the richness of the human experience...an extraordinarily unusual and dimensional lens on what Carl Sagan memorably called ‘the aggregate of our joy and suffering.’"
—Maria Popova, Brain Pickings
"Fascinating, funny, and occasionally howl-inducing...[Rudder] is a quant with soul, and we’re lucky to have him."
"There's another side of Big Data you haven't seen—not the one that promised to use our digital world to our advantage to optimize, monetize, or systematize every last part our lives. It's the big data that rears its ugly head and tells us what we don't want to know. And that, as Christian Rudder demonstrates in his new book, Dataclysm, is perhaps an equally worthwhile pursuit. Before we heighten the human experience, we should understand it first."
"At a time when consumers are increasingly wary of online tracking, Rudder makes a powerful argument in Dataclysm that the ability to tell so much about us from the trails we leave is as potentially useful as it is pernicious, and as educational as it may be unsettling. By explaining some of the insights he has gleaned from OkCupid and other social networks, he demystifies data-mining and sheds light on what, for better or for worse, it is now capable of."
"Dataclysm is a well-written and funny look at what the numbers reveal about human behavior in the age of social media. It’s both profound and a bit disturbing, because, sad to say, we’re generally not the kind of people we like to think — or say — we are."
"For all its data and its seemingly dating-specific focus, Dataclysm tells the story set forth by the book's subtitle, in an entertaining and accessible way. Informative, eye-opening, and (gasp) fun to read. Even if you’re not a giant stat head."
"[Rudder] doesn’t wring or clap his hands over the big-data phenomenon (see N.S.A., Google ads, that sneaky Fitbit) so much as plunge them into big data and attempt to pull strange creatures from the murky depths."
—The New Yorker
"A hopeful and exciting journey into the heart of data collection...[Rudder's] book delivers both insider access and a savvy critique of the very machinery he is employed by. Since he's been in the data mines and has risen above them, Rudder becomes a singular and trustworthy guide.
—The Globe and Mail
"Compulsively readable — including for those with no particular affinity for numbers in and of themselves — and surprisingly personal. Starting with aggregates, Rudder posits, we can zoom in on the details of how we live, love, fight, work, play, and age; from numbers, we can derive narrative. There are few characters in the book, and few anecdotes — but the human story resounds throughout."
"Rudder’s lively, clear prose…makes heady concepts understandable and transforms the book’s many charts into revealing truths…Rudder teaches us a bit about how wonderfully peculiar humans are, and how we go about hiding it."
"Dataclysm is all about what we can learn about human minds and hearts by analyzing the massive ongoing experiment that is the internet."
"The book reads as if it's written (well) by a curious child whose parents beg him or her to stop asking "what-if" questions. Rudder examines the data of the website he helped create with unwavering curiosity. Every turn presents new questions to be answered, and he happily heads down the rabbit hole to resolve them."
"A wonderful march through infographics created using data derived from the web…a fun, visual book—and a necessary one at that."
—The Independent (UK), 2014's Best Books on the Internet and Technology
"This is the best book that I've read on data in years, perhaps ever. If you want to understand how data is affecting the present and what it portends for the future, buy it now."
"Rudder draws from big data sets – Google searches, Twitter updates, illicitly obtained Facebook data passed shiftily between researchers like bags of weed – to draw out subtle patterns in politics, sexuality, identity and behaviour that are only revealed with distance and aggregation…Dataclysm will entertain those who want to know how machines see us. It also serves as a call to action, showing us how server farms running everything from home shopping to homeland security turn us into easily digested data products. Rudder's message is clear: in this particular sausage factory, we are the pigs.”
"Dataclysm offers both the satisfaction of confirming stereotypes and the fun of defying them…Such candor is disarming, as is Mr. Rudder’s puckish sense of humor."
"Studying human behavior is a little like exploring a jungle: it's messy, hard, and easy to lose your way. But Christian Rudder is a consummate guide, revealing essential truths about who we are. Big Data has never been so fun."
—Dan Ariely, author of Predictably Irrational
"Dataclysm is a book full of juicy secrets—secrets about who we love, what we crave, why we like, and how we change each other’s minds and lives, often without even knowing it. Christian Rudder makes this mathematical narrative of our culture fun to read and even more fun to discuss: You will find yourself sharing these intriguing data-driven revelations with everyone you know."
—Jane McGonigal, author of Reality Is Broken
"In the first few pages of Dataclysm, Christian Rudder uses massive amounts of actual behavioral data to prove what I always believed in my heart: Belle and Sebastian is the whitest band ever. It only gets better from there."
"It’s unheard of for a book about Big Data to read like a guilty pleasure, but Dataclysm does. It’s a fascinating, almost voyeuristic look at who we really are and what we really want."
—Steven Strogatz, Schurman Professor of Applied Mathematics, Cornell University, author of The Joy of x
"Smart, revealing, and sometimes sobering, Dataclysm affirms what we probably suspected in our darker moments: When it comes to romance, what we say we want isn't what will actually make us happy. Christian Rudder has tapped the tremendous wealth of data that the Internet offers to tease out thoughts on topics like beauty and race that most of us wouldn’t cop to publicly. It's a riveting read, and Rudder is an affable and humane guide."
—Adelle Waldman, author of The Love Affairs of Nathaniel P.
"Christian Rudder has written a funny and profound book about important issues. Race, love, sex—you name it. Are we the sum of the data we produce? Read this book immediately and see if you can answer the question."
"Big Data can be like a 3D movie without 3D glasses—you know there's a lot going on but you're mainly just disoriented. We should feel fortunate to have an interpreter as skilled (and funny) as Christian Rudder. Dataclysm is filled with insights that boil down Big Data into byte-sized revelations."
—Michael Norton, Harvard Business School, coauthor of Happy Money
"With a zest for both the profound and the wacky, Rudder demonstrates how the information we provide individually tells a vast deal about who we are collectively. A visually engaging read and a fascinating topic make this a great choice not just for followers of Nate Silver and fans of infographics, but for just about anyone who, by participating in online activity, has contributed to the data set."
"Demographers, entrepreneurs, students of history and sociology, and ordinary citizens alike will find plenty of provocations and, yes, much data in Rudder's well-argued, revealing pages."
From the Hardcover edition.
Über den Autor und weitere Mitwirkende
Christian Rudder is a co-founder and former president of the dating site OkCupid, where he authored the popular OkTrends blog. He graduated from Harvard in 1998 with a degree in math and later served as creative director for SparkNotes. He has appeared on Dateline NBC and NPR's "All Things Considered" and his work has been written about in the New York Times and the New Yorker, among other places. He lives in Brooklyn with his wife and daughter.
From the Hardcover edition.
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As a European I find much of the data quite US-specific. It would be interesting to see cultural difference between continents and countries as well. A book certainly somewhat nerdy but worth exploring.
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The author is one of the founders of the dating web site OKCupid and has spent a lot of time sifting through the vast amount of data collected by user interactions with their website and each other, and he uses this wealth of personal and private information to explore what it can tell us about human social behavior.
The writing is excellent and it is a very fun read (I was hooked by the second page of the introduction, finished it in a couple sittings, and was never bored).
There's lots of information in this book that will make you think, and a lot worth talking about more. I think it's at its best in the first part where the theme is "things that bring us together" and he talks about statistics relating to how people find each other on his dating site. In the second part of the book "what pulls us apart" he deals with issues like race and what his data shows about the prevalence of racism in American society, as well as the internet's capacity for rage. The last part of the book "what makes us who we are" continues with the relationships theme as he investigates a few more racial as well as gay and bi-sexual issues before covering a few miscellaneous topics like comparing the kind of uses of this data he makes and his vision of using it for good compared to things like marketing and government spying.
People who consider themselves Data Scientists may be bothered by the fact that he does not go into much formal detail and actually few of his analyses require any fancy math or a PhD in anything.
It's a book that I can strongly recommend to anyone, both as a fascinating look into human behavior as well as an introduction to the sort of things that web sites are doing with all that data they collect on you, and as inspiration for those who aspire to the new discipline of Data Science, both in terms of the sort of things you can accomplish as well as some of the moral and ethical issues involved.
Probably the most interesting and thought-provoking book I've read in a long time.
The results are not always dramatic or interesting, but it is amazing how much can be determined from the on-line behavior of millions of people. He offers, for example, a very credible estimate of the percentage of the population that is gay. He also has an interesting analysis of how people reacted when it became clear that Obama was going to be our first black president.
The only reason I did not give this book five stars is due to the author's tendency to throw in unnecessary profanity and sarcastic comments. I think he intended these to be humorous, in at least some cases, but I found them distracting interruptions in the flow of an otherwise fine book.
Rudder has a number of really wonderful graphs in the book, showing the trends in the data sets. These are inspired by the work of Edward Tufte - see The Visual Display of Quantitative Information for example - and he could not have chosen a better role model. One of the most interesting parts of the book, to this geeky reader, was his final Note on Data which should be the standard that all researchers in this type of analysis.
There are two issues with the data itself. It's not cohesive. That is, the author doesn't drive toward a point or perform research. Instead he samples this or that he apparently either finds interesting himself or he thinks the readers will enjoy absorbing. Some of the data is worth thinking about or discussing around the water cooler tomorrow at work. The other issue is the interpretation the author puts on the data or the lack of it or something or other.
A good deal of the data is taken from the dating site, OKCupid.com which the author started along with two others. Any person who's taken Statistics 101 can tell you that this sample has a few issues from self-section to it not representing humanity as a whole. For example, you can be well assured that no happily married folks had anything to do with these data sets. Aren't happily married people part of `humanity'?
The second issue starts with the author seeming to make a good deal out of nothing. In one chart with frequency of words used to describe oneself cross tabbed with race, he finds Hispanic males rarely describe themselves as having a southern accent, having blue eyes or being a redneck. I believe the author's data here, but did I need to see this chart to know these things?
In another chart, how men rate women's looks is cross tabbed by women's race. The chart shows that black women are, and are by far, rated as less good looking than Asian, Latina or white women. So what do we take from that? Well, I can think of several things other than maybe your first blush thought.
Maybe good looking black women are so popular that they don't need to go to OKCupid.com to find their dates. Maybe black women take crummy photos of themselves. Maybe the nature of OKCupid shows black women's thumbnail pictures up poorly. I can go on. Here, again, I believe the author's data but I don't see the reason it was published.
The final part of the book is a well-considered and well expressed diatribe against the war on privacy being waged by several entities and abetted by your behavior online. Your behavior with your cell phone, OnStar equipped car and debit card are also contributors among other things. While the author laments this loss of privacy as if it's a future event, I have news for you: that ship has sailed.
Aside from some amazingly poorly worded personal musings, the expositional writing acceptable if not elegant. Overall worth a read but not a breakthrough of any sort.
Enough with the critique now: the book is amusing, reads easily and I quite like the layout.
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