Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management (Datawarehousing) (Englisch) Taschenbuch – 14. Dezember 2000
- Taschenbuch : 416 Seiten
- ISBN-13 : 978-0471385646
- ISBN-10 : 0471385646
- Größe und/oder Gewicht : 18.75 x 2.24 x 23.47 cm
- Herausgeber : John Wiley & Sons; 1. Auflage (14. Dezember 2000)
- Sprache: : Englisch
- Amazon Bestseller-Rang: Nr. 5,696 in Kundenmanagement (Bücher)
ACA"ACA...the descriptions are clear, concise, unambiguousACA...she has clearly succeededACA...ACA"(The Institute of Direct Marketing -theidm.com
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
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SAS Tutorial or Data Mining Book?Rezension aus den Vereinigten Staaten vom 24. August 2001
I was disappointed after reading 3 chapters of this book. Leafing forward, the book is saturated with SAS examples that I not only cannot understand but do not care about. It seems the whole book was written just to promote the (sold separately)...CD ROM with source SAS code. If you are going to write a SAS book, label it as such.
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