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DREAM BIG: How the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burger King and Heinz (English Edition) von [Correa, Cristiane]
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DREAM BIG: How the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burger King and Heinz (English Edition) Kindle Edition

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"My friend - and now partner - Jorge Paulo and his team are among the best businessmen in the World. He is a fantastic person and his story should be an inspiration to everybody, as it is for me." - Warren Buffett

In just 40 years this Brazilian trio built the biggest empire in the history of Brazilian capitalism and launched themselves onto the world stage in an unprecedented way.

The management method they developed, which has been zealously followed by their employees, is based on meritocracy, simplicity and constant cost cutting.

Their culture is as efficient as it is merciless and leaves no room for mediocre performance. On the other hand, those who bring in exceptional results have the chance to become company partners and make a fortune.

Dream Big presents a detailed behind-the-scenes portrait of the meteoric rise of these three businessmen, from the founding of Banco Garantia in the 1970s to the present day.


  • Format: Kindle Edition
  • Dateigröße: 6028 KB
  • Seitenzahl der Print-Ausgabe: 234 Seiten
  • Verlag: Primeira Pessoa (21. April 2014)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Verbesserter Schriftsatz: Aktiviert
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen 1 Kundenrezension
  • Amazon Bestseller-Rang: #9.985 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?


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Von F to the Z am 16. Dezember 2014
Format: Kindle Edition Verifizierter Kauf
Great summary of the factors that contribute to the success of the probably best management team / capital allocators in the world!
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Die hilfreichsten Kundenrezensionen auf (beta) 4.4 von 5 Sternen 128 Rezensionen
14 von 15 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Why re-invent the wheels if you can learn from the best! 15. August 2014
Von Alan - Veröffentlicht auf
Format: Kindle Edition Verifizierter Kauf
If you did not already know it, the three gentlemen featured in this book, through their prior and current investment vehicles (3G Capital), control three of the most iconic American brands – Budweiser, Burger King, and now Heinz. How they managed to get this far from their home at Brazil is a completely fascinating story.

Some years ago, I had the chance to interview for a job at the Chinese operations of InBev (predecessor of AB InBev), and I was struck by the youthfulness of intelligence of their people there (a young gentleman in his early 30s from South America was already running the entire finance and M&A operation of China). Over the years, I have followed some of their transactions and found them fascinating. One can also find these information in some recent Businessweek article like ‘The Plot to Murder America’s Beer’ featuring Carlos Brito (protégé of the three gentlemen), a 2013 article featuring 3G Capital and Lemann), and a most recent one called ‘Burger King is run by Children’.

Lemann started one of the most successful investment banks in Brazil called Garantia, modeled after the mighty Goldman Sachs and later sold to Credit Suisse. They later acquired one of the largest retailers in South America, and learned how to operate it from none other than the king of retail, Sam Walton, himself. Along the way, they also created the first private equity fund in Brazil called GP investment.

The core philosophies of Lemann et al are simple yet powerful:

1. Learn from the best (i.e. Goldman Sachs as role model for Garantia)
2. Use smart and hungry young professionals and give them plenty of opportunities to learn, grow and get rich
3. Take a long-term view with investments (grow the business, not flip them)
4. Take over bloated and inefficient companies and impose discipline (operating goals and expense control) and generate strong cash flow (to either pay down debt or pay dividend); this concept had been applied in the buyout of Budweiser, Burger King, and will likely be applied to Heinz as well. It was also mentioned in Chris Zook’s book Repeatability.
5. Focus & simplicity. The trio is known for only doing few deals at a time and instead focusing on getting results and generating cash flow for each portfolio company.

I would give the book a four star because it captures the history and philosophy of the trio well. On the other hand, I was hoping to see more materials outside the published literature, especially in how they implement the operational improvements and in the case of AB InBev, how they integrated the two companies after the merger.

Overall a very inspiring book.
29 von 38 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen A serious analysis awaits the next author. 17. Mai 2014
Von N.Rodniks - Veröffentlicht auf
Format: Kindle Edition Verifizierter Kauf
Not a great book. Basically an extended magazine article: a chronological narrative featuring a compilation of interviews, no obvious cross-checking and little critical analysis. Are they brilliant or simply smart aggressive guys who were leveraged in the right place (finance) at the right time (when Brazil opened its markets)? Is zero-based-budgeting a management template for all or is it a short-term over-earning that hobbles future prospects by starving innovation while making current management rich?
9 von 11 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen good but not great 10. Mai 2014
Von Darko - Veröffentlicht auf
Format: Kindle Edition Verifizierter Kauf
first three quarters of book were page turning but after that I felt that author skipped details involving ladt 3g deals. And I surely miss info about why they choose those companies. its more of a biographyy and chronology then business book
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen fascinating 5. Juli 2014
Von Joe N PA - Veröffentlicht auf
Format: Kindle Edition Verifizierter Kauf
Perhaps this is more a review of the subject than the book itself. Several times I wanted more detail than the author provided, but she clearly would have liked that too.

We have all heard the about the changes 3G imposed on AB, Burger King and Heinz. Although no one likes to hear about or inflict job cuts, by all accounts with this team merit reigns and results follow. No company or system is perfect but too many enterprises claim to be meritocracies where in fact politics and guile are valued above results. Three cheers for 3G and may many others duplicate their model.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen How to accomplish seemingly impossible goals~ 20. April 2015
Von P. Kim - Veröffentlicht auf
Format: Kindle Edition
Great book about how the Brazilian trio behind Garantia and 3G Partners carefully and systematically took over impossible targets and made them into quite efficient companies.Here are the main methods used by the three partners:

1. Meritocracy
2. Openness
3. Careful and systematic approach
4. Hiring smart and driven people and giving them ample opportunity to make money and grow professionally
5.Focus on execution
6. Avoiding publicity.

I really admire their determination and wisdom in running the business. However, I am not very thrilled about overemphasis on results and overly aggressive work environment. Yes, it works but it has some significant costs as well, break down in employee's family dynamics and other aspects of life. One might argue that in this globalized world, you really have to focus on results and literally bulldoze one way's through but I disagree. Yes, we have to work hard but we don't have to commit everything and lose a lot in the process. I think certain American and European companies make sure that their employees work hard and produce results but still enable their workers to have a reasonably balanced life (e.g. Google, facebook, J&J, Nestle). I am not trying to discount the 3G's management style but rather suggesting that often not everything has to go to maximize efficiency.

Overall, the book was a good and pleasant read. However, certain parts seemed to long and talked too much about the partners, which made the chapters unnecessarily long and a bit boring. Still it's a great book and I look forward to 3G partner's next venture ^^
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