- Gebundene Ausgabe: 384 Seiten
- Verlag: HarperBusiness (15. April 2014)
- Sprache: Englisch
- ISBN-10: 0061998532
- ISBN-13: 978-0061998539
- Größe und/oder Gewicht: 17,8 x 3 x 22,9 cm
- Durchschnittliche Kundenbewertung: 1 Kundenrezension
- Amazon Bestseller-Rang: Nr. 501.577 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
The Curriculum: Everything You Need to Know to Be a Master of Business Arts (Englisch) Gebundene Ausgabe – 15. April 2014
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The Only Business School You'll Ever Need
From the mind of bestselling author Stanley Bing, the ultimate corporate mentor, comes The Curriculum: Everything You Need to Know to Be a Master of Business Arts, a no-nonsense, real-world strategy for success. Sharp, practical, and amusing when it needs to be, and lavishly enhanced with charts, graphs, and other illuminating illustrations, The Curriculum is certain to occupy a place of pride on any shelf dedicated to books that explain how business works, and how that knowledge can be used to achieve power, happiness, and indefensible amounts of money. Included are key chapters on
- not appearing stupid (mandatory for entry-level students);
- fabricating a sustainable business personality;
- management, group dynamics, and the art of selling;
- self-branding and self-marketing;
- mastering electronic communications; and
- dealing with bosses and other crazy people.
After contributing thousands of columns to Fortune, Esquire, and the Wall Street Journal, and writing nearly a dozen books on corporate strategy, Stanley Bing is at the top of his game, dispensing a lifetime's worth of hard-won wisdom to the next generation of masters. Enroll in The Curriculum, and his secrets will be yours—along with an attractive diploma, suitable for framing.
Über den Autor und weitere Mitwirkende
Stanley Bing is a columnist for Fortune magazine and the bestselling author of Crazy Bosses, What Would Machiavelli Do?, Throwing the Elephant, Sun Tzu Was a Sizzy, 100 Bullshit Jobs . . . And How to Get Them, and The Big Bing, as well as the novels Lloyd: What Happened and You Look Nice Today. By day he is an haute executive in a gigantic multinational corporation whose identity is one of the worst-kept secrets in business.
Bing made an understandable collection of knowledge that sounds similar to what is taught in MBA courses. He divided his 400 pages into smaller parts/courses – The Core, The Advanced Curriculum and Tutorials and Electives – packed with usual suspects found and learned on such courses such as strategic thinking, crisis management, managing, selling and marketing, but also some incredibly interesting and unusual topics such as not appearing stupid, insensitivity training and defense of insincerity.
Therefore it can be said that Bing’s collection of lessons except that comes pretty close to the MBA program, offers some „dirty“ tricks which unfortunately are not taught at the MBA courses. Although the MBA course is appreciated because unlike university education much more attention is paid to practical work, not mere theorizing, this book shows exactly in which direction MBA courses (or something similar) could evolve in order to better prepare students for a cruel world of business in which you have small number of second chances.
For this reason I think 'The Curriculum' is very good extra content for someone who has already passed MBA program because it certainly offers added value, but also as a pretty good (almost free) substitute for an MBA in case you cannot financially afford such a program.
On the other hand, of course, it is illusory to expect that such a wide range of topics as author tried to cover on 400 pages will be possible to explain in detail, so it is no surprise that for certain topics just as the author opens them he will switch to another due to lack of space, the fact that the book is based solely on the author's own experiences or due to decision to not go too deep into the issue.
Overall, Stanley Bing’s ‘The Curriculum' is a fun and informative book, which is both appealing for professionals due to additional content and comprehensive to those generally interested in this topic that cannot afford a formal education – though reader must bear in mind that it still cannot actually replace the real MBA courses.
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