- Gebundene Ausgabe: 230 Seiten
- Verlag: Wiley; Auflage: 1 (22. März 2013)
- Sprache: Englisch
- ISBN-10: 1118433203
- ISBN-13: 978-1118433201
- Größe und/oder Gewicht: 16,3 x 2,1 x 23,6 cm
- Durchschnittliche Kundenbewertung: 2 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 274.938 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
- Komplettes Inhaltsverzeichnis ansehen
Crowdstorm: The Future of Innovation, Ideas, and Problem Solving (Englisch) Gebundene Ausgabe – 22. März 2013
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Most of the best people do not work for you. But this does not have to mean that you cannot work with them. Crowdstorming shows how leading organizations are tapping into outside talent for everything from strategy and business development to design and marketing.
The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortune 500 firms can work with thousands or tens of thousands to discover and assess many more ideas (as well as prototypes, partners, and people). We call this crowdstorming.
Crowdstorm will teach you how to effectively work with external networks to solicit, refine, and select ideas. By learning the patterns and gathering the right tools, organizations will discover the best approaches to planning, organizing, and executing crowdstorming projects. This practical guide shows you:
* How to address internal concerns about working with external talent
* How to pose the right questions to large groups of participants
* How to build fair incentives that compel that community to participate
* How to effectively manage online crowdstorming processes
* The technology alternatives to enable crowdstorming
* How to evaluate results and select the best ideas
Based on the experience and research from many hundreds of projects with leading Fortune 500 organizations as well as startups, Crowdstorm will help you harness the power of the crowd to capture your business's next big idea.
Brainstorm at Internet scale to find and evaluate ideas and talent
We've been using brainstorming for more than sixty years. Now it is possible to greatly improve the process by organizing large crowds of diverse talent. We call it crowdstorming. Through the power of crowdstorming, a process of working with thousands of people to generate and refine more ideas than ever before, your firm can tap into the world's talent and knowledge base. Whether you're a Fortune 500 or a mid-size company, Crowdstorm will teach you how to solicit, refine, and choose ideas from a broad variety of networks for everything from business models to packaging design.
Learn best practices for planning, organizing, and executing crowdstorming projects. This indispensable guide to innovation shows you:
* The best tools for implementing a crowdstorming initiative
* How to find and recruit participants
* The right questions to ask participants in order to extract the best ideas
* How to fairly compensate those participants for their efforts
* How to navigate the legal hurdles involved in using external talent
* How to assess and select the best ideas
Crowdstorming creates opportunities for broadening your organization's reach to find talent and ideas to improve your business. By learning the processes and gathering the right tools, you'll be able to attract and motivate talent to improve your approaches to complex problem solving, idea creation, and innovation. Crowdstorm will guide you every step of the way.
Derzeit tritt ein Problem beim Filtern der Rezensionen auf. Bitte versuchen Sie es später noch einmal.
Vielmehr gleicht das Buch einer Sammlung altbekannter (nicht zu verwechseln mit altbewerten) Management-Methoden (Brainstorming etc.), die Hippster-konform umgeschrieben und mit Social Media Management -Einflüssen verfeinert wurden.
Fazit: nicht empfehlenswert.
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In the social media era it has become increasingly difficult for companies to maintain the gap between public perception and internal culture. As information becomes increasingly more real-time and decentralized, the opportunity for businesses to capitalize on the active consumer grows exponentially. This is one of those few books that will help you not only identify, but act on this emerging consumer behavior.
But still, there has been so much literature about crowdsourcing that I can’t figure out how using such a similar yet different word can make sense… There’s also an existing social shopping site called Crowdstorm (“Impartial buying advice from a crowd of trusted experts“), which makes the choice of the name even more surprising. I guess the choice of crowdstorm and crowdstorming are a matter of branding, and that’s fine since it doesn’t hinder us to understand the rest of the book. It’s just puzzling for someone like me, who tends to use and adapt existing references (like “creative crowdsourcing“) rather than create new terms.
Anyway, the authors highlight early in the book that "for those who have worked with crowdsourcing, open innovation, cocreation (sic), or mass collaboration, the benefits [or crowdstorming] are already familiar." Indeed, in chapter 1 called “First, Some Context”, the authors present already well-know examples such as the Goldcorp Challenge, Lego Mindstorms, Lego Cuusoo, GE Ecomagination or the Starbucks Betacup Challenge, to illustrate the emerging paradigm of working with crowds. In the highly interesting chapter 2 about intellectual property arangements, we also see references to familiar cases like P&G’s Develop+Connect, and Apple’s or Googles application ecosystems.
Even though this part is very well-written and full of interesting examples, I would have appreciated more original examples, such as the Triple Eight design contest that is detailed in the chapter, as well as the IP challenges associated to these unique examples. But more examples appear page after page, and overall you get a broad scope of examples at the end. This is good and makes it a very practical book, grounded in the authors’ experience of organizing crowdstorming initiatives. And, as I mention in the beginning, I think that the authors’ practical experience outweighs the lack of theoretical contribution. The book doesn’t describe something new, but it elaborates on the success factors of crowdstorming, providing invaluable insights for those who want to leverage the crowd’s creativity for their business.
Beside the examples, some original and unique contributions of the books are:
- The part related to the stimulation of the crowd‘s creativity (“Ask the Right Questions“)
- The part related to the ecosystem around a crowdstorming initiative (“Build the Coalition“)
- The part explaining the importance of community management, and the city analogy of community management (“Manage Communities to Facilitate Great Outcomes” and “Understand Participant Contributions“)
- The part elaborating on choosing winners among participants (“Reign in the Tyranny of Ideas”)
By writing this book, the authors generously share their knowledge on how to conduct so-called crowdstorm initiatives. “By learning the processes and gathering the right tools, you’ll be able to attract and motivate talent to improve your approaches to complex problem solving,” the back cover explains. And I must admit that it does this very well. Everything is in there, and I think it’s perfectly generalizable to many different crowdsourcing initiatives and platforms.