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From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism Taschenbuch – Illustriert, 15. Mai 2008
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In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place.
From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award–winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers.
Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.
- Seitenzahl der Print-Ausgabe327 Seiten
- SpracheEnglisch
- HerausgeberUniversity of Chicago Press
- Erscheinungstermin15. Mai 2008
- Abmessungen22.76 x 16.38 x 1.93 cm
- ISBN-100226817423
- ISBN-13978-0226817422
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Pressestimmen
"[The book] fills important gaps and connections in how the Internet and computer world evolved beyond its business and military applications to include the rest of the world, and is a fascinating read."-- "Midwest Book Review"
"A compelling history of a critical individual and his circle. . . . For professionals in the field of information dissemination and management, much can be learned by reading this fascinating and highly recommended study."--Tom Schneiter "College and Research Libraries"
"A foundational text. . . . [What] scholars will find is a thorough and thoughtful history of how the anti-establishment, communitarian dreams of a segment of the sixties counterculture were uploaded into the high-tech ethos of Silicon Valley, and from there into the world at large."--William Bryant "Resource Center for Cyberculture Studies"
"Brand's trajectory from arty 60s mayhem to the halls of Congress reflects, Turner argues, a realisation that 'the natural world and the social world really were all one system of information exchange.'"--Mike Holderness "New Scientist"
"In Turner's meticulously detailed . . . book, he postulates that Brand was an idealistic (albeit Barnum-esque) leader of a merry band of cybernetic pranksters who framed the concept of computers and the Internet with a seemingly nonintuitive twist: These one-time engines of government and big business had transmogrified into a social force associated with egalitarianism, personal empowerment, and the nurturing cocoon of community."--Steven Levy "Bookforum"
"The links this book makes between the world of the counterculture and the world of high technology make it important reading for anyone teaching or writing about the 1960s."--Ross Knox Bassett "Journal of American History"
"This tale of cultural changes and personalities involved with the evolution of computer culture is well worth reading."--Susan B. Barnes "Technology & Culture"
"Turner's fascinating From Counterculture to Cyberculture gives us a detailed look at one slice through this marvelous story. Unlike many other histories that focus on the technical innovators . . . this account focuses on a key player whose role was making the counterculture-cyberculture connection: Stewart Brand. . . . There are a myriad of fascinating little historical details that [Turner] dug up that will surprise and enlighten even the key players in the drama."--Henry Lieberman "Science"
"With its countercurrents and nuances, [the book] recalls works of the highest standard that also address technology's interactions with national culture: David E. Nye's "American Technological Sublime" (1994) comes to mind, as does Norman Mailer's 'Of a Fire on the Moon' (1971). . . . One of the many strengths . . . is that [the book] articulates the sociological forces that created this revolution in our time. Twenty-nine dollars will never buy you more book than this."--Giles Slade "Los Angeles Times"
"The definitive book about the Whole Earth Network as precursor of digital Utopianism and the Internet."-- "Arquitectura Viva"
"Chapter by chapter, Fred Turner shows inventively and with a deep knowledge of the whole scene how cold war technology met hippie communalism to produce the Whole Earth Catalog, WELL, Wired, and everything that followed. This book is a tour de force of historical digging, sociological analysis, and full understanding."
--Howard S. Becker "Howard S. Becker""Fred Turner's richly detailed history of how the alliance between the counterculture and digirati was formed is a fascinating story demonstrating that the computer's metaphoric implications are never simply the result of the technology itself. Engrossing, deeply researched, and rich with implications, From Counterculture to Cyberculture is highly recommended for anyone interested in how technological objects attain meaning within social and historical contexts."
--N. Katherine Hayles "N. Katherine Hayles""Turner convincingly portrays a cadre of journalists who strove to transform the idea of the computer from a threat during the Cold War into a means of achieving personal freedom in an emerging digital utopia."
--Paul Duguid "Times Literary Supplement"Über den Autor und weitere Mitwirkende
Produktinformation
- Herausgeber : University of Chicago Press; Illustrated Edition (15. Mai 2008)
- Sprache : Englisch
- Taschenbuch : 327 Seiten
- ISBN-10 : 0226817423
- ISBN-13 : 978-0226817422
- Abmessungen : 22.76 x 16.38 x 1.93 cm
- Amazon Bestseller-Rang: Nr. 433,539 in Bücher (Siehe Top 100 in Bücher)
- Nr. 555 in Philosophie & Technikkritik (Bücher)
- Nr. 852 in Online-Marketing
- Nr. 1,377 in Soziologie (Bücher)
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Mr. Turner contends that the U.S. scientific/military/academic complex of the 1940s-1960s fostered radically new, collaborative work structures characterized by collegiality and the free sharing of information. While the New Left was repelled by this system and what it regarded to be its instruments of empire, Mr. Turner demonstrates that Cold War technology held great appeal to many of the New Communards of the 1960s, who had withdrawn from the political in order develop consciousness within music, drugs and alternative living arrangements. To key persons within the New Communard movement, it was felt that technology could play a key role in the task of empowering individuals to transform themselves and their world.
In particular, Mr. Turner focuses on the remarkable career of Stewart Brand to tell his story. Mr. Turner discusses how Brand personified the anxieties and aspirations of his generation but importantly, recognized the value of collaboration as a key life strategy and aimed to repurpose technology for the benefit of society. Mr. Turner follows Brand through the various phases of his life, including stints as a member of the LSD-dropping Merry Pranksters, an enterpreneur who published the Whole Earth Catalog, independent writer, organizer of computer conferences, developer of the WELL bulletin board/email system, and tech industry consultant to demonstrate how the personal and professional networks that Brand had a part in building have profoundly impacted our attitudes and perceptions about computing technology. Specifically, Mr. Turner argues that the notion of personal computing as a tool for achieving liberation and the Internet as a platform for constructing egalitarian communities were rooted in the countercultural values that Brand, and others within his circle, embraced.
Mr. Turner goes on to discuss how the so-called New Economy of the 1990s reveled in the libertarian rhetoric that echoed the apolitical logic of the New Communards, who had returned from the failed communes of the 1970s to seek redemption within corporate America through the construction of an immaterial economy of seemingly endless possibility. Assessing the limitations of ideology to achieve lasting reform both then and now, Mr. Turner suggests that the cyberculturalist task of building a truly egalitarian society will remain problematic as long as its members remain alienated from the material world.
I give this brilliant and thoroughly engrossing work the highest possible rating and recommend it to everyone.
It may devolve into `professor-speak' at times but it is well worth it. If you want to know about one of the critical components of both the `counter culture' of the 60's and the internet revolution of the 90's this is a must read.

