- Taschenbuch: 284 Seiten
- Verlag: Prairie Starfish Productions (31. August 2013)
- Sprache: Englisch
- ISBN-10: 0615872387
- ISBN-13: 978-0615872384
- Größe und/oder Gewicht: 14 x 1,8 x 21,6 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
- Amazon Bestseller-Rang: Nr. 243.176 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Connection: Hollywood Storytelling Meets Critical Thinking (Englisch) Taschenbuch – 31. August 2013
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Über den Autor und weitere Mitwirkende
RANDY OLSON is the writer/director of the feature films Flock of Dodos: The Evolution-Intelligent Design Circus, (Tribeca ‘06, Showtime ‘07), Sizzle: A Global Warming Comedy (Outfest ‘08), and author of Don’t Be Such a Scientist: Talking Substance in an Age of Style (Island Press ‘09). His work focuses on the challenges involved in communicating science to the general public and on the current attacks on mainstream science in fields such as evolution and climate science. He is a former marine biologist (Ph.D. Harvard University) who achieved tenure at the University of New Hampshire before changing careers to filmmaking by obtaining an M.F.A. in Cinema from the University of Southern California. He is an adjunct faculty member with the Wrigley Institute for Environmental Studies at USC. His production company, Prairie Starfish Productions, is based at Raleigh Studios in Los Angeles. DORIE BARTON has been a professional actor in the film and television industry for twenty years, and a script consultant and writing coach for fifteen. Her work as a consultant and coach has led her to story development work with screenwriters, filmmakers, novelists, literary managers, and production companies, working on independent and studio projects, and both narrative and documentary films. Her work on camera as an actor has included several television series as a regular and recurring character, numerous guest star roles, and work in independent and studio pictures. She is also a multi award-winning stage performer, and has been a member of the esteemed Evidence Room theatre company since 2001. She holds a BFA from the renowned California Institute of the Arts, created by Walt Disney to provide artists with a well-rounded education in all art forms. BRIAN PALERMO is an actor with a wide range of performances in television, film, and top comedy venues. Palermo graduated from the University of New Orleans with a Bachelor of Arts degree in Communications. He has been a performer, director, and teacher with The Groundlings, Los Angeles’ premiere comedy theatre for over 15 years. On the other side of the camera, Palermo was a staff writer on the animated series Histeria! for Warner Bros. and has written scripts for Disney’s The Weekenders and Dave the Barbarian. He’s also written and produced promotional commercials for Fox and The Disney Channel, among others.
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Here's the thing about communication: we already know how to do it. The principals of truly effective communication have been worked out not through scientific study or psychological insight, but in the long, unbroken chain of human storytelling that starts somewhere around a campfire a hundred thousand years ago and continues until today. The problem is that some of the people with the most interesting stories to tell - and I think scientists are chief among that group - have forgotten the storytelling lessons that underlie any successful effort in communication. Worse, many have come to see the storytelling approach, used so successfully by everyone from trial lawyers, to politicians, to the entire pop culture nexus known as "Hollywood," as a sell-out move.
Nothing could be further from the truth, and the authors of "Connection: Hollywood Storytelling Meets Critical Thinking" make that abundantly clear. Storytelling is tool, pure and simple. And it can be used to get others excited about your cause, your product, or your science just as effectively as Hollywood uses it to sell tickets and sugar water.
But how can you use the storytelling technique to deliver the message you want to get across? That's the question "Connection" answers, by breaking the most effective storytelling techniques of Hollywood down into a clear, straightforward and achievable three-step approach. It's deceptively simple, and it's going to help a lot of people make a difference with their message.
I look forward to using "Connection" with my science communication students this fall, and I'll recommend it to the scientists I work with, too. But the lessons, insights and exercises in this book apply way beyond the academic world. There isn't a communicator out there - whether that's a salesperson, a CEO, an environmental campaigner, or yes, a scientist - who won't benefit from absorbing the lessons so effectively communicated here.
The three authors provide three unique, complementary perspectives on the subject of communication through telling stories. The conversational, "For Dummies" writing styles allow the reader to effortlessly breeze through many sections in a single sitting. The book is well organized and provides a cookbook, step-by-step recipe to conveying good information in a "story style" while winning audiences over to your way of thinking.
I would highly recommend the book to project managers and other business professionals who struggle to effectively communicate - namely all of us.
"Connection" gets you thinking about lots of possibilities.
I found myself ambling into the nature of communications between the public, and scientists and managers in government, business, and non-governmental organizations. There are so many important topics that an informed public needs to have at their fingertips and those of us working in government, private sector and non-governmental organizations need to join with the public to resolve the issues not just argue them....that takes telling stories for everyone to comprehend. The storytelling techniques presented in "Connection" could just be the grail, the "how-to," the "self-help" tools to give everyone a voice to tell meaningful stories with a point and direction... to bring us more broadly into a constructive discussion.
We know the good story tellers and we like to have them around...nothing worse than the story with a crummy ending, no point, no humor... "Connection" gives us the excellent tools and models for us all to not only develop our stories but to craft them and deliver them.
This was a genuine fun read with a lot of tools to try out!
To be honest, I put the book down after page 50 and did not finish it - maybe it got a lot better.
Make no mistake, Randy Olson is brilliant and talented and an insightful communicator. His former book "Don't be Such a Scientist" should be required reading not just for scientific communicators, but scientists in general. Get that book. Give this one a miss.
Jeez... I even feel guilty writing this review...