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Competitive Strategy: Techniques for Analyzing Industries and Competitors (Englisch) Gebundene Ausgabe – 1. Juni 1998

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  • Competitive Advantage: Creating and Sustaining Superior Performance
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  • Competitive Advantage of Nations
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Produktinformation

Produktbeschreibungen

Pressestimmen

Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.

The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one.

Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation.

Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.

Journal of Business Strategy Any manager who studies and uses the materials in this book should be able to devise more successful strategies.

Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field.

Synopsis

This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.

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Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
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Von Ein Kunde am 15. Februar 1999
Format: Gebundene Ausgabe
My background: BS in CS, but looking for a Management Consulting position. I feel this book provided me with a structured way of analyzing any case questions I might get in an interview. For a non-business graduate, it is easy to understand (though I can imagine it is a bit too simple for people who've studied business before). My only complaint is that I wish there were more examples, and that sometimes the chapters felt like long lists of items.
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Competitive Strategy by Michael Porter is an excellent source for providing critical analysis for strategic planning. This book outlines Porter's Five Forces Model in a fabulous, easy to comprehend writing style. However, the one flaw to this book is that it is a little weak in the area of emerging technology. It tended to be a little more vague with its detail then the rest of the book. Overall, it is still an excellent book and I would recommend it to everyone in the business community. (Especially MBA students)
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This is probably the most comprehensive book on the subject. However, there are a few areas where it's recommendations may not be entirely correct. For example, suppliers have been taken as one of the five competitive forces. After the success of several companies in becoming more competitive by building closer relations with their suppliers (e.g. in implementing JIT), is this still valid? For example, must companies increase the number of suppliers to reduce their power (when so many other companies have been able to reduce their costs by giving one supplier Economies of Scale)? Also, given that 'Quality is Free' (at least up to a point), are the strategies of 'Differentiation' and 'Cost Leadership' really mutually exclusive? Readers are advised to take some of the recommendations with a pinch of salt.
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I read each of the books in the trilogy as they came out years ago. Porter's ideas (in all three books) have been very helpful in the different companies I have worked for through the years. (Many of these cos. have become no. 1 in their respective industries.) A lot of things are easy to understand in hindsight. Competitive Advantage of Nations would help people in any country why their economies are in that particulat situation and why others have become so great. Tough challenge for any business or country is how to develop the muscles to become the great business or economy cited as examples in the books. But as one philosopher has said, life is easier understood backward. Unfortunately, it has to be lived forward.
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Das Buch war -abgesehen von einem leichten lichtbedingten Vergilben an den Kanten- in perfektem Zustand. Die Lieferung erfolgte zügig und gut verpackt. Zum Buch selbst kann ich noch nichts sagen, da ich es in der kurzen Zeit seit Erhalt noch nicht durcharbeiten konnte.

Vielen Dank an den Verkäufer :).
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Anyone would agree that this book is the best overview of competitive strategy analysis ever written. The strength of the book is a solid outline of subjects and questions to improve your thinking, and get to be a step ahead of the competition. In highly-competitive, commodity businesses, that's usually what strategies focus on.
On the other hand, the rapid advances of knowledge and technology mean that the relevant benchmark is perfection, not the competitor, in defining an ideal best practice. In that world, this book has serious limitations, because the competitive dimension is often less important than the customer and user dimension these days.
Any business arena begins, as Peter Drucker so aptly put it, with the task "to create a customer." That reminder is especially relevant today when they are so many new ways to serve a customer's needs that no one has ever considered before. The strategic point of 'Blown to Bits' for example is that almost every business will see its vertical value chain (moving from resources through to the customer) broken apart into tiny segments each served by specialists. If you did not begin with that perspective in analyzing the impact of electronically-based business practices, you could easily focus on the wrong tasks using this book to create an over-broad strategy focus, rather than concentrating on just a few areas.
I suspect that the applications of Moore's Law and Metcalfe's Law need to be explicitly considered as part of the analysis that Professor Porter is recommending.
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