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Michael E. Porter

Competitive Advantage: Creating and Sustaining Superior Performance (Englisch) Taschenbuch – Illustriert, 1. Januar 2004

von Michael E. Porter (Autor)

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Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America.

Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy.

Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

Seitenzahl der Print-Ausgabe

592 Seiten
Sprache

Englisch
Herausgeber

Free Press
Erscheinungstermin

1. Januar 2004
Abmessungen

15.56 x 3.56 x 23.5 cm
ISBN-10

9780743260879
ISBN-13

978-0743260879
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Produktinformation

ASIN : 0743260872
Herausgeber : Free Press; Export Edition (1. Januar 2004)
Sprache : Englisch
Taschenbuch : 592 Seiten
ISBN-10 : 9780743260879
ISBN-13 : 978-0743260879
Abmessungen : 15.56 x 3.56 x 23.5 cm

Amazon Bestseller-Rang: Nr. 105,573 in Bücher (Siehe Top 100 in Bücher)
- Nr. 949 in Industrie
- Nr. 2,229 in Wirtschaft (Bücher)
- Nr. 3,154 in Management (Bücher)

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318 Sternebewertungen

Produktbeschreibungen

Pressestimmen

Financial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.

Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the "what" and "why" of competitive strategy in his earlier book, he now define the "how" in Competitive Advantage.

Newsday A sharp, aggressive, and cogently reasoned book about competition that your smarter rivals will try to get to first.

The Washington Post A brilliant structural analysis of what competitive advantage might mean....

Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.

Über den Autor und weitere Mitwirkende

Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.

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Pablo Altmann

1A-Gerne wieder!

Rezension aus Deutschland vom 27. Dezember 2013

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Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive Advantage.

Ein fast unentbehrliches Buch im Bereich MBA-Studium!

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shopper

Standardwerk - als Taschenbuch nur in Billigstqualität

Rezension aus Deutschland vom 30. November 2014

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Zweifellos handelt es sich um ein Standardwerk, das man gelesen haben sollte, wenn man mit diesem Thema zu tun hat. Es sollte einem aber auch klar sein, dass es bereits in den 80er-Jahren verfasst wurde. Es war auch als eine Art Ergänzung zum vorher erschienen Werk 'Competitive Strategy' gedacht. Praktisch ist hier nun, dass in der Ausgabe die wichtigsten Kernkonzepte aus Porters Werk 'Competitive Strategy' im ersten Kapitel zusammengefasst werden. Wer also nur wenig Zeit hat, kann 'Strategy' überspringen und mit den Kernpunkten einsteigen.

Wer beabsichtigt, die Taschenbuch-Ausgabe (ISBN-10: 0743260872) zu kaufen, dem möchte ich hier aufklären, was der Verlag einem vorsetzt: Das Taschenbuch wurde in sehr billiger Machart produziert, wobei nicht nur der Buchumschlag unglaublich dünn und labbrig ist und sich schon nach kurzer Zeit verzieht und aufrollt, auch das Druckpapier hat eine Qualität, die einen ernsthaft an eine Art starres Klopapier erinnert. Entsprechend hoch ist die Gefahr, dass man recht schnell Beschädigungen oder Risse in den Seiten hat. Sollten sie zu den Menschen gehören, die Bücher mit äußerster Vorsicht verwenden, können sie meine Warnung ignorieren und hier zugreifen. Wer das Buch aber als Gebrauchsgegenstand verwendet oder vorhat, es mit Kollegen zu teilen, wir mit dieser windigen Ausgabe wohl keine lange Freude haben.

Hier noch kurz die Inhaltsangabe der Kapitel:
- Competitive Strategy: The Core Concepts
- The Value Chain and Competitive Advantage
- Cost Advantage
- Differentiation
- Technology and Competitive Advantage
- Competitor Selection
- Industry Segmentation and Competitive Advantage
- Substitution
- Interrelationships among Business Units
- Horizontal Strategy
- Achieving Interrelationsships
- Complementary Products and Competitive Advantage
- Industry Scenarios and Competitive Strategy under Uncertainty
- Defensive Strategy
- Attacking an Industry Leader

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Donald Mitchell

How Important Are Competitors in Setting Future Strategy?

Rezension aus Deutschland vom 20. März 2007

Anyone would agree that this book is the best overview of competitive strategy analysis ever written. The strength of the book is a solid outline of subjects and questions to improve your thinking, and get to be a step ahead of the competition. In highly-competitive, commodity businesses, that's usually what strategies focus on.

On the other hand, the rapid advances of knowledge and technology mean that the relevant benchmark is perfection, not the competitor, in defining an ideal best practice. In that world, this book has serious limitations, because the competitive dimension is often less important than the customer and user dimension these days.

Any business arena begins, as Peter Drucker so aptly put it, with the task "to create a customer." That reminder is especially relevant today when they are so many new ways to serve a customer's needs that no one has ever considered before. The strategic point of 'Blown to Bits' for example is that almost every business will see its vertical value chain (moving from resources through to the customer) broken apart into tiny segments each served by specialists. If you did not begin with that perspective in analyzing the impact of electronically-based business practices, you could easily focus on the wrong tasks using this book to create an over-broad strategy focus, rather than concentrating on just a few areas.

I suspect that the applications of Moore's Law and Metcalfe's Law need to be explicitly considered as part of the analysis that Professor Porter is recommending.

A more general weakness in this book is that it assumes that future conditions will be stable enough to draw conclusions about which conditions will be favorable, without giving enough guidance on how to deal with the increasing frequencies and degrees of volatility that we see (in areas like financial markets, commodity prices, the weather, changing customer preferences, and so forth).

Although no book that takes such a narrow focus can help but have weaknesses (like having the podiatrist not notice that you have kidney problems), if you want a good start of how to think about competitors, this is the book for you. Just be sure you keep developing yours strategy with additional dimensions after you finish using this analysis.

If you have read none of Professor Porter's works, this is the one book you should read.

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Dr. David Arelette

Hard work as a book but worth the effort.

Rezension aus Deutschland vom 5. November 1998

Many managers have a copy of this book on their book shelf - most have read the first 40-50 pages but no more. This is a shame (there is great value in the second half) but understandable as there are few examples and the text build on itself so working through the copy requires continual focus.
There are almost zero recorded applications of the entire value chain approach in the literature - either the results are too valuable or it is too difficult - I am not sure which one is the case.
My PhD is on the use of value chains which are realigned to how the customer values the results (in FMCG supermarkets) then how each precursive step can be then optimised to suit the customer value equation. It is almost a line of best fit as optimising one step always impacts on the other steps - just as Heisenberg said for managing both location and velocity of things.
Great book - read it from end to end or you will not get the true benefits. What it needs is a second book that brings the cases to life with real world examples - you will have to wait for my book for that bonus.

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Franco Arda

THE BOOK ON COMPETITION

Rezension aus Deutschland vom 12. April 2000

While Competitive Strategy covered the environment of the company, Competitive Advantage explores different aspects of the individual company. One could say that his first book was makro-economics strategy, and this one is mikro-economics strategy. If you believe like me, that a company has to concentrate on sustainable competitive advantage nomather what the environment, than that's the book for you.

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Paul Simister

Very challenging but very rewarding if you're interested in competitive advantage

Rezension aus dem Vereinigten Königreich vom 4. Dezember 2015

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I first read this book in 1990 when I realised strategy was the subject that combined (and reconciled) my interest in finance and marketing. I'd be so impressed with his book, "Competitive Strategy" and wanted to understand more about how you create competitive advantage through cost leadership, differentiation and focus.

The main ideas in Competitive Advantage come through in just about every book on strategy in terms of the generic strategies and the main tool introduced in the book, the value chain. Often I find his ideas are misrepresented, perhaps because the author hasn't read this 500+ page book or because it creates controversy to criticise the Porter's ideas.

I own both the original 1985 book and a revised edition, but it's only been revised with a new introduction from Michael Porter. The rest of the book has stood the test of time remarkably well although the examples are old. I'd love to see a genuine update for the 2010s.

The book is split into four parts and 15 chapters

First there is a quick summary of the contents of the author's first book Competitive Strategy which helps to set the scene for the future chapters.

He makes the essential point that competitive advantage arise from the activities done in a business or in its supply chain and these either create a cost advantage or differentiate the business in a way that creates buyer preference for either a broad or narrow market.

The Value Chain is the main tool for analysing these activities and isolating differences in approach and relative cost. I've seen criticism that the value chain is too much based on a model of a manufacturing business but that misses the point. You should adapt the value chain to fit your business and not slavishly follow the categories specified. When you look at your own business, you'll quickly see that there are some activities that are directly involved in the process of providing value to customers while other activities are there to support the business.

The book then looks in detail at using the value chain to review costs, cost drivers and their dynamics and how you can establish and sustain a cost advantage. While I believe a better way for success in most businesses is to differentiate rather than to try to be the lowest cost operator, even a firm which is well differentiated should be cost aware and aim to be lean and mean in areas that don't impact on the desired differentiation strategy.

In the next chapter, he uses the value chain to create differentiation working down from what customers value through their purchase criteria to what the business and its suppliers do. Again this is essential reading.

Then he examines the role of technology in the value chain and how it influences competitive advantage and industry structure. He identifies the issues involved with being the technology leader or follower.

The next section looks at competitors, industry segmentation and substitute products. This links back to his five forces model.

Then he focuses on competitive advantage and their impact on corporate strategy and vice-versa through interrelationships and horizontal strategies. These chapters have interesting ideas for small private groups with related business units under common ownership. The bigger the group and the wider the scope, the more difficult it is to get the businesses working well together.

The final section looks at the implications for offensive and defensive competitive strategy.

This is rightly regarded as another classic book from Michael Porter and is an essential read for anyone claiming to be expert in business strategy. It's not however a book to read from front to back cover for most business owners, managers or general business consultants and coaches because it's a challenging read and densely packed with information. You have to draw the line somewhere between a generalist and a specialist and the key points are summarised in many other books on strategy.

Paul Simister, a business coach who helps business owners who are stuck, get unstuck.

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Interesting, engaging and invaluable resource

Rezension aus dem Vereinigten Königreich vom 21. September 2016

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Michael E. porter's book is a timeless read. It is a comprehensive and indispensable companion to the study and practice of corporate strategy which provides invaluable insights on the concepts of value chain, organisational performance settings and alignment, and competitive advantage. Whilst most of the readers should be either MBA students and/or senior managers having with some sort of power and influence at strategical level, this book clearly deserves to be read by a wider audience. Interesting, engaging and invaluable resource.

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Marjorie Klopper

Great information in a compact easy to read book.

Rezension aus dem Vereinigten Königreich vom 30. Oktober 2019

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The book was compact, easy to read and understand and quick to get through.

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Sono/Zani

Good

Rezension aus dem Vereinigten Königreich vom 22. September 2019

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It is good

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Suhaila Razaei

Five Stars

Rezension aus dem Vereinigten Königreich vom 20. Juni 2018

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Thank you

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