Facebook Twitter Pinterest
Möchten Sie verkaufen?
Zur Rückseite klappen Zur Vorderseite klappen
Hörprobe Wird gespielt... Angehalten   Sie hören eine Hörprobe des Audible Hörbuch-Downloads.
Mehr erfahren
Alle 2 Bilder anzeigen

E-Commerce For Dummies (For Dummies (Computers)) (Englisch) Taschenbuch – 15. August 2001

Alle Formate und Ausgaben anzeigen Andere Formate und Ausgaben ausblenden
Neu ab Gebraucht ab
"Bitte wiederholen"
EUR 479,22 EUR 28,20
1 neu ab EUR 479,22 8 gebraucht ab EUR 28,20
click to open popover

Es wird kein Kindle Gerät benötigt. Laden Sie eine der kostenlosen Kindle Apps herunter und beginnen Sie, Kindle-Bücher auf Ihrem Smartphone, Tablet und Computer zu lesen.

  • Apple
  • Android
  • Windows Phone

Geben Sie Ihre Mobiltelefonnummer ein, um die kostenfreie App zu beziehen.

Jeder kann Kindle Bücher lesen — selbst ohne ein Kindle-Gerät — mit der KOSTENFREIEN Kindle App für Smartphones, Tablets und Computer.




Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it's not working as well as they had anticipated. Some businesses think they should be in it, but don't know where to start. Others think all you need is a URL and a Web site and you're in business. E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other's side of the business to do business online successfully. "E-Commerce For Dummies" helps bridge the gap between technical and sales with: explanations of both business strategy and technology; a comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C); case studies that show real-world examples of what strategies are succeeding and what strategies are failing.

The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of "Starting an Online Business For Dummies", and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on: marketing and competing in Cyberspace; planning your storefront; processing and fulfilling online transactions; and dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems. With online sales increasing at a phenomenal rate, established "brick and mortar" firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. "E-Commerce For Dummies" helps businesses seize that opportunity and get down to business online business fast.


Get the scoop on the top e-commerce strategies

How to succeed in e-commerce - the fun and easy way(TM)! To succeed in e-commerce these days, you need to understand what works - and what doesn't. Featuring real-life case studies that show you what to do - and what not to do - when charting an e-commerce strategy, this friendly guide demystifies B2B and B2C so you'll keep your business, your career - and yourself - on the cutting edge.

Alle Produktbeschreibungen


Noch keine Kundenrezensionen vorhanden.
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Stern