- Gebundene Ausgabe: 284 Seiten
- Verlag: Academic Press Inc (August 1999)
- Sprache: Englisch
- ISBN-10: 0124211607
- ISBN-13: 978-0124211605
- Größe und/oder Gewicht: 2,5 x 15,2 x 25,4 cm
- Durchschnittliche Kundenbewertung: 38 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 4.198.158 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
- Komplettes Inhaltsverzeichnis ansehen
Andere Verkäufer auf Amazon
+ EUR 3,00 Versandkosten
+ EUR 3,00 Versandkosten
The E-Commerce Book: Building the E-Empire (Communications Networking and Multimedia) (Englisch) Gebundene Ausgabe – August 1999
|Neu ab||Gebraucht ab|
Es wird kein Kindle Gerät benötigt. Laden Sie eine der kostenlosen Kindle Apps herunter und beginnen Sie, Kindle-Bücher auf Ihrem Smartphone, Tablet und Computer zu lesen.
Geben Sie Ihre Mobiltelefonnummer ein, um die kostenfreie App zu beziehen.
Wenn Sie dieses Produkt verkaufen, möchten Sie über Seller Support Updates vorschlagen?
What started as a curious exclusive property of the IT-initiated and the technologically hip is now a bona fide mainstream revolution embraced by prime ministers, pornographers, and poets. And in there, deep in the engine room, is business, buying in and getting bullish. Where would the modern manager be without an "e-commerce solution"? Problem is, the expertise that built the bricks-and-mortar business doesn't translate into success on the Internet gold rush. Half-term report for traditional businesses? "What your company lacks in e-skill, it makes up for in enthusiasm." Must try harder, boys and girls.
The E-Commerce Book is a paper-and-ink-solution, but don't let that put you off. It promises to transform buy-in and bullishness into results. Korper and Ellis set their out stall early on, their goal "to give each reader the right tools to jump head-first into the pool of e-commerce and to find it comfortable and deep with opportunity." What you get is a thorough, no-nonsense guide to launching and maintaining a business on the Internet, covering all points from sales and marketing to technology and architecture, stopping at globalization and off-the-shelf e-commerce solutions along the way.
Refreshingly for the hyped and happening world of e-commerce, the authors make no dramatic claims--it isn't going to be easy, but with ambition, creativity, and access to the right information (i.e., this book), it's possible to do e-business with the best of them. And if you're late, don't worry. "The Internet's extraordinary youth means its earnings potential has no apparent ceiling," they say. "Plenty of room still exists for pioneers to enjoy similar e-commerce success." The text is aimed squarely at businesses, and the language and aspirations resound to an accessible commercial rhythm--variations on the phrase "the beauty of electronic commerce is that when you do one thing right, you get paid over and over" are still in the count.
Age often takes second place to youth in adapting to technology and ideas--think of those organizations using preteen business advisors. With the help of The E-Commerce Book, your company could soon be surfing with the little boys. --Iain Campbell
"@from:Praise for the First Edition... A thorough, no-nonsense guide to launching and maintaining a business on the Internet. --AMAZON.CO.UK They say this book is able to move any corporation, small business or entrepreneur into the 21st Century. Great claims indeed. In actual fact, this book probably could. --IS OPPORTUNITIES ote:Business-to-business and business-to-consumer models are clearly defined... Offers readers the latest examples of best practice across a range of industry sectors and looks at features, such as auction technology and security, which are crucial to e-commerce success. --IT TRAINING -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.Alle Produktbeschreibungen
Derzeit tritt ein Problem beim Filtern der Rezensionen auf. Bitte versuchen Sie es später noch einmal.
Well, this book is not for those people with technical backgrounds but for those management/business people who doesn't understand the basic concept of what it needs to run succesful e-commerce web sites. If you fit in that category it should be a worthwhile reading I belive. It will give you a good general background info.
I would say this is still better than the most e-commerce books I've read but still not good enough. If you are an engineer/programmer/analyst, then don't bother too much with this book.
This might be one of the better books out there, however, a few helpful things lacking are a glossary and directory of resources. Although throughout the book the authors do refer to helpful links. Being fresh to the internet business, as are most people out there, I highly recommend making this book an addition to your reference library!
I am a student of E-commerce at California State University, Fullerton. This book was picked out over many other books as a prime reference guide.
Möchten Sie weitere Rezensionen zu diesem Artikel anzeigen?
Die neuesten Kundenrezensionen