- Taschenbuch: 188 Seiten
- Verlag: Xlibris, Corp. (24. Juni 2004)
- Sprache: Englisch
- ISBN-10: 1413453767
- ISBN-13: 978-1413453768
- Größe und/oder Gewicht: 14 x 1,1 x 21,6 cm
- Durchschnittliche Kundenbewertung: 2 Kundenrezensionen
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- Nr. 1033 in Systeme & Planung
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Certain to Win: The Strategy of John Boyd, Applied to Business (Englisch) Taschenbuch – 24. Juni 2004
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Advance reviews of Certain to Win Certain to Win [Sun Tzu's prognosis for generals who follow his advice] develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business. Robert Coram's monumental biography, Boyd, the Fighter Pilot Who Changed the Art of War, rekindled interest in this obscure pilot and documented his influence on military matters ranging from the design of the F-15 and F-16 fighters to the planning for Operation Desert Storm to the execution of Operation Iraqi Freedom. Unfortunately Boyd's written legacy, consisting of a single paper and a four-set cycle of briefings, addresses strategy only in war. [All Boyd's briefings are available on Defense and the National Interest . ] Boyd and Business Boyd did study business. He read everything he could find on the Toyota Production System and came to consider it as an implementation of ideas similar to his own. He took business into account when he formulated the final version of his " OODA loop " and in his last major briefing, Conceptual Spiral, on science and technology.He read and commented on early versions of this manuscript, but he never wrote on how business could operate more profitably by using his ideas. Other writers and business strategists have taken up the challenge, introducing Boyd's concepts and suggesting applications to business. Keith Hammonds, in the magazine Fast Company, George Stalk and Tom Hout in Competing Against Time, and Tom Peters most recently in Re-imagine! have described the OODA loop and its effects on competitors.
Über den Autor und weitere Mitwirkende
Chet Richards was a close associate of the late US Air Force Colonel John Boyd beginning in the mid-1970s. He has consulted with a number of aerospace and professional services companies and has lectured at the Air War College and the Army's Command and General Staff College. He is the author of A Swift, Elusive Sword and other works on applications of Boyd's strategy. Chet holds a Ph.D. in mathematics from the University of Mississippi and maintains a business and communications strategy practice with Tarkenton & Addams, Inc., a public relations firm in Atlanta, Georgia.
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Also Richards goes into lengths, explaining the successful military maneuvers of Wehrmacht Generals during Hitler’s infamous Blitzkrieg-campaigns and goes on to lecture on the meaning of German military terms like: Mission, Fingerspitzengefühl, Einheit, Führer-principle, etc.. The most useful advice when contemplating to get into the workings of Boyd’s decision making loop: join the Marine Corps. Great! Low star ranking only.
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As a fighter pilot, he knew he would only be as good as his last sortie as - if he was not careful, prepared and very, very good at his craft - it may be his last sortie. He became fascinated with the study of military history and strategy, and in learning the tendencies of his opponents through their training, and ultimately, in learning how to use their training and mindset against them to defeat them.
This book examines Boyd's writings, lessons, and thoughts, and how to use them and apply them to winning on the battlefield of competitive markets and against competitive companies. If you agree that strategy matters (and particularly if you don't), you'll want to read this book
With clear language Richards presents the fundamentals of Colonel John Boyd's revolutionary thinking on decision cycles - which thinking became the genesis for modern manuever warfare. Dr. Richards' real contribution lies in his knack for taking what some might consider arcane military theories and laying them on top of current business models and making the case - successfully in my view - for their incorporation as the new "best practices in business.
The book is a delightful read which re-informs military types regarding the enduring value of "Boydian Thinking" - it will also stretch the minds of our keenest business leaders. Should be in any thinker and doer's personal library.
Major, USMC (Ret.)