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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone von [Whitman, Drew Eric]
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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Kindle Edition

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Länge: 209 Seiten Word Wise: Aktiviert Sprache: Englisch

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FACT: Your brain is being controlled-and you don't even know it.

Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.

But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience
as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email
--It's not hard to do once you know the secret.

* Why Developing Your "USP"  Can Leave Your Competition in  the Dust
--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) 

* Why You Don't Need a Degree in Business to Create Great Ads
--But there is one thing you MUST know or your ads will likely fail miserably.

* How to Develop a Powerful Ad-Agency Mindset
--What the pros know about consumer buying behavior and how you can use it to your advantage.

* How to Save $600 for Every $1,000 You Spend on Ads
--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately.     

* The Amazing 5-Second, No-Fail Headline Test--
Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.

* What a Good Ad Should "Feel" Like
--How to connect to readers on a deep, emotional level.

* How to Install Persuasive Images in People's Brains
--Learn how to direct how people think about your products and services.

* Why People Really Buy Your Product or Service
--Sorry, but it's not what you think. (But you better know the reason... or else.)

* Where to Always Put Your Biggest Benefit
--Miss this and you're flushing your ad dollars down the toilet.

* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response
--Tons of examples you can "steal" for your own ads.

* Long vs. Short Copy: Which Is Really Best for Response?
Don't believe the lies! We'll set the record straight and you'll learn to cash-in.

* How to Use the Devilishly Effective Pyramid  Principal
--Lure readers into your ads by understanding human eyeball behavior.

* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.

* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades.
(Yes, you can really do it.)

* Put Your Copy Here and Boost Readership by 10-200%
--Why doesn't everyone do this?

* 10 Sure-Fire Ways to Start Writing Your Ads
--So easy, it's almost automatic.

* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.

* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.

* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic
--Start using them tonight.

* Typestyles that Actually REDUCE Readership
--Are you using them?

* This "Evil" Design Sin Depresses Your Readership Up to 50%
--Do you do it?

* Widely Used Typeface LOWERS Comprehension  Up to 67%
--Are you using it?

* The Eye-Grabbing "Advertising Guillotine"
--The one image humans can't resist.

* And Much More


Provides comparisons between different types of ads and their success rates in percentages, tips for making a headline in ad work, a look at the benefits of captions under photos, tricks for making people respond to an ad, guidelines on things that should never be written in an ad, and more. Original.


  • Format: Kindle Edition
  • Dateigröße: 688 KB
  • Seitenzahl der Print-Ausgabe: 209 Seiten
  • Verlag: Career Press; Auflage: 1 (3. November 2008)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B002AP9GRG
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Verbesserter Schriftsatz: Nicht aktiviert
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen 4 Kundenrezensionen
  • Amazon Bestseller-Rang: #65.836 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?


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Format: Taschenbuch Verifizierter Kauf
Cashvertising ist in meinen Augen eines DER Bücher, das man gelesen haben sollte, wenn man auch nur im Entferntesten etwas mit Marketing oder Werbetexten zu tun hat. Auch für Blogger beispielsweise eignet sich dieses Buch wirklich exzellent.

Um was geht es? Im Prinzip ganz einfach darum, wie man effektivere Werbetexte schreibt. Texte, die am Ende wirklich etwas verkaufen.

Das Tolle an dem Buch: Es fasst wirklich alle wichtigen Aspekte perfekt zusammen und ist zudem auch noch unterhaltsam geschrieben. Ich habe selten innerhalb von so kurzer Zeit so viel gelernt.

Zwar ist das Buch auf Englisch, die angesprochenen Prinzipien lassen sich aber auch ohne Weiteres ins Deutsche übertragen.

Wenn ich in diesem Bereich nur ein Buch empfehlen könnte, dann wäre es ganz klar dieses!
Kommentar Eine Person fand diese Informationen hilfreich. War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
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Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
Missbrauch melden
Format: Taschenbuch Verifizierter Kauf
I love this book. It is quite low profile, despite its sensationalistic look it really
delivers exactly what it promises.

I would advise it as a definite buy to anybody interested in advertising principles!
Kommentar Eine Person fand diese Informationen hilfreich. War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
Missbrauch melden
Format: Taschenbuch Verifizierter Kauf
Mir gefällt das Buch sehr gut da kaum um den heißen Brei geredet wird.

Zuerst habe ich gedacht, dass 200 Seiten etwas wenig sind aber da das Buch aus purer Information besteht, habe ich doch eine Menge lernen können. Absolute Kaufempfehlung!
Kommentar Eine Person fand diese Informationen hilfreich. War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
Missbrauch melden
Format: Taschenbuch Verifizierter Kauf
Eins der besten Bücher die ich je über Werbung gelesen habe. Jede Zeile ist absolut lesenswert. Hätte mir so etwas an der Uni gewünscht.
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
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Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
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Die hilfreichsten Kundenrezensionen auf (beta) HASH(0x9cc9a78c) von 5 Sternen 201 Rezensionen
106 von 113 Kunden fanden die folgende Rezension hilfreich
HASH(0x9cc100cc) von 5 Sternen The Michael Jordan of Ad Psychology Books 31. März 2010
Von Compay - Veröffentlicht auf
Format: Taschenbuch Verifizierter Kauf
I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. I'm always looking for a new edge in advertising, for myself and for my clients.

Ca$hvertising offers that edge. I was skeptical when I noticed that the book had only five-star ratings, I wondered if the reviews were fake. By the time I was halfway through the second chapter, I realized that this book absolutely delivered.

Whether your focus is on print ads, or in web promotion like myself, Ca$hvertising breaks down WHY people respond to certain ads. Once the author explains why people buy, he offers ideas on how you can make those people your customers. Whitman explains exactly how you can tap into the desires that all humans are naturally born with. These aren't theories or assumptions, he backs these techniques up with concrete psychological studies.

The second chapter, on the 17 principles of consumer psychology, is worth its weight in gold. All humans are born with a built-in set of desires, and the author explains exactly how you can tap into them. While most of the book is geared towards print advertising, I found that a great deal of it could be applied towards internet marketing. Plus, the guy is downright funny, and the book is written in a conversational tone that makes you forget that you're actually learning something.

Let me cut to the chase. Every day that you don't own this book, you're losing money. Buy this book today, and it will teach you how to persuade people to pay for your product or service.
37 von 40 Kunden fanden die folgende Rezension hilfreich
HASH(0x9cc15cf0) von 5 Sternen Are You Kidding Me? 12. August 2013
Von Robert S Hill - Veröffentlicht auf
Format: Taschenbuch
So let me get this straight. In the last ten months I've spent close to three thousand dollars learning the art of copywriting. I get suckered into all the big name guru's copywriting "courses".( Most of which are really just puffed up e-books.) Then I discover this absolute gem. For less than fifteen dollars I get something more valuable than all my other books and courses...COMBINED! I'm not kidding either folks. Don't get caught up in all the guru hype and waste your time searching for bright shiny objects. Everything you need to know to become an expert in marketing or copywriting you'll find right here. My copy is soaked with a highlighter and every page is dog-eared. Don't miss it. Thank you, Mr. Whitman.
34 von 37 Kunden fanden die folgende Rezension hilfreich
HASH(0x9cc15c30) von 5 Sternen Practical, timeless 23. Januar 2011
Von kerrjac - Veröffentlicht auf
Format: Taschenbuch
Don't be turned off by the book's cheesy title or cover. Whitman's advice is top-notch.

I run a small startup, and I frequently browse marketing books and websites, hoping to give it an edge. It's easy to come across marketing advice, but it's surprisingly hard to find good advice. Authors frequently hop on trends, tout new advertising mediums, or simply apply techniques from their favorite companies.

Whitman's approach favors the fundamentals. Ca$hvertising synthesizes a large body of marketing research, and it provides a framework for applying these findings. The framework is focused on the customer, and what he or she is thinking. The book is a best-practices manual for how to win people's attention and get them to act.

The writing is accessible, and as Whitman's voice comes through, you find yourself thinking about advertising differently. Where other books might have you come up with marketing plans or play around on, say, Adwords, Ca$hvertising gets you to focus on the right aspects of your message. The book consists of many advertising tips and trick-of-the-trade. It covers practical questions that you might (or should) find yourself asking, such as what colors to use and how to anchor your message.

The bulk of the book goes over these in a list-like fashion. But Ca$hvertising is much more than a random collage of tips, research, and examples/anecdotes. As I got accustomed to Whitman's point of view, I began to see how his advice stems from a coherent and useful framework, and in a very short time I began to think more critically about marketing.

Whitman further excels at summarizing a large body of research in a concise, accessible, and even entertaining manner. He lets you know when an issue is all but settled, or when it's complex and controversial; and where relevant, he points you to further sources.

Marketing books tend to be filled with 'radical' advice, and further complicating things, many large companies and popular marketing campaigns are also pretty radical and out there. It's easy to think that simply by being extreme and hoping on the latest fad you can be successful as well. But there are two sides to every correlation - and even though every successful company is pretty 'out there' in their own way, not every company that is 'out there' is successful. In fact, most aren't. This is why Whitman's back-to-the-basics approach is so valuable. It forces you to think with your head, rather than your heart or ego. Where other marketing books hop on trends and pretend to offer "new" advice, Ca$hvertising takes the wisdom of past experience and research, and encourages you to apply it in your own manner. His book is at once highly practical and somewhat timeless.
25 von 26 Kunden fanden die folgende Rezension hilfreich
HASH(0x9cc17ec4) von 5 Sternen A Hidden Gem 2. März 2013
Von Skeptical - Veröffentlicht auf
Format: Taschenbuch Verifizierter Kauf
I have read over 400 books on sales, marketing and the psychology of persuasion. I thought I had exhausted the decent books available on the market. I accidently came across a review on this book. The reviews sounded too good to be true. I am certified to teach Robert Cialdini's methods so I know a bit about persuasion. I can tell you without hesitation that this little book is in my top 5 all time favorites. It gives so much useful information that I could not capsule it all in this review. If you are serious student of the game, you will want this book. If anyone out there has some other gems, please comment on my review with the name of the books. Would love to find others like this one.
16 von 17 Kunden fanden die folgende Rezension hilfreich
HASH(0x9cc17ba0) von 5 Sternen Causes Brain Freeze 10. Januar 2011
Von GameDayDog - Veröffentlicht auf
Format: Taschenbuch Verifizierter Kauf
I read this book with my highlighter in hand. With most advertising advice books, not everything will apply to all businesses. My intention was to highlight relevant material and I ended up highlighting things on nearly every page. As I read the book, I made notes describing the technique I would use for my business model with examples of what I wanted to say. When I finished the book, I had so much information that I literally had brain freeze/writer's block. I finally ended up with a form of long web copy that applied many of the techniques in the book. What's funny now is that I see these techniques being used when I see or hear advertisements. I think - "That's in the book."

My company's homepage is packed with sales techniques, but I wish he would've devoted a chapter or two to writing copy specifically for facebook or google adwords. Does he recommend a Pay Per Click or Pay Per Impression model? My website will make people reach for their wallets, but how about helping me drive people to my website. That's why I also purchased - The Ultimate Web Marketing Guide by Michael Miller. Combining these products should result in a perfect 1 - 2 knockout blow to my competition.

I wish everyone the best of luck.

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