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The Business Playground: Where Creativity and Commerce Collide (Voices That Matter) (Englisch) Taschenbuch – 13. Juli 2010

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Taschenbuch, 13. Juli 2010
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“Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside of all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers and games make for an entertaining and informative read. If you get half as much out of this book as I did you’re in for quite a treat.”
-Richard Branson (from the Foreword), Virgin

"In this thoroughly enjoyable and highly instructive book, Dave Stewart and Mark Simmons tell you how we all can tap into our best creative selves, the way we could when we were children. Who knew having so much fun was the key to success!"
-Laura Ziskin, Motion Picture Producer (including Spider-Man 1, 2 and 3, Pretty Woman, To Die For and As Good as It Gets) and co-founder of Stand Up to Cancer

"Commercial growth is driven by creativity. This book gives you the keys to the car."
-Andrew Robertson, President and CEO, BBDO Worldwide

"Brainstorming with Dave Stewart is a rare privilege. He’s a genuine one-off in his creativity and his willingness to disrupt the status quo. If you can’t work with Dave in person, this book is the next best thing – an insight into another way of getting innovation to take root in your organisation. It’s all about attitude of mind. The Business Playground will help you raise the game with your team."
-Christopher Rodrigues CBE, Chair of Visit Britain, International Personal Finance plc, The Almeida Theatre and The Windsor Leadership Trust. Past President and CEO, Visa International

"The Business Playground reminds us that instilling a good dose of humour and a bit of fun and games to the process is one of the most powerful creative tools an organisation has to driving performance, collaboration and shareholder value in a highly demanding environment."
-Stephen Davis, President, Hasbro Studios

"Innovation requires vision, intuition, courage and ability to see what others don’t see. Dave has them all."
-Tero Ojanperä, Executive Vice President, Services and member of the Nokia Group Executive Board

"Dave's knowledge and experience from all aspects of the music business is applied to the entire world of business - sheer brilliance!"
-John Meglan, President and Co-CEO, Concerts West/AEG Live

Über den Autor und weitere Mitwirkende

Dave Stewart is  founder and chairman  of Weapons of Mass Entertainment, an idea  factory described by  the LA Times as 'a media  company for the new world’. A multimedia entrepreneur,  his career spans more than 25 years and over  100 million album sales. As well as being one half of Eurythmics with Annie Lennox, Stewart has  worked with some of the best including Bono,  Mick Jagger, Gwen Stefani, Sinead O’Connor,  Tom Petty and Bob Dylan, winning best  songwriter and best producer 4 times as well  as numerous Grammy and Life Time Achievement  Awards. Described by Dylan as ‘a fearless  innovator’, Stewart was recently named one of  the 100 Most Creative People in Business  by Fast Company Magazine. Stewart is  an acclaimed public speaker and regularly  advises businesses on creativity and  innovation. He is a key advisor to  mobile phone giant Nokia, where he has the  unique title of ‘change agent’, and has  created a number of  game-changing ventures in the  entertainment industry. Stewart is an  accomplished photographer and filmmaker, and  also makes a mean vodka martini.

Mark Simmons is a branding expert, innovator and the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution. Over the past twenty years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, been an adviser to the Bill & Melinda Gates Foundation and Al Gore’s Alliance for Climate Protection, and is the co-founder of useless.org, a social enterprise dedicated to helping people use less and give more. Mark frequently speaks at conferences about creativity, marketing and branding. He passionately believes in the power of ideas to make a positive difference in business and society and works with organizations around the world to put this into practice. Follow Mark on Twitter: @markjcsimmons.


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Von akioki am 21. August 2010
Format: Taschenbuch
Das Buch ist sowohl in seiner, für ein Business-Buch, unorthodoxen grafischen Gestaltung, als auch inhaltlich ein Muss. Habe es in einem durch gearbeitet und bin jetzt ein noch größerer Fan von Mr. Stewart. Ein weiterer und wichtiger Schritt in Richtung Zusammenarbeit von Kunst und Wirtschaft.
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