- Taschenbuch: 368 Seiten
- Verlag: HarperBusiness; Auflage: 3rd ed. (24. Juni 2004)
- Sprache: Englisch
- ISBN-10: 0060516402
- ISBN-13: 978-0060516406
- Größe und/oder Gewicht: 13,5 x 2,1 x 20,3 cm
- Durchschnittliche Kundenbewertung: 70 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 6.339 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
- Komplettes Inhaltsverzeichnis ansehen
Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials) (Englisch) Taschenbuch – 24. Juni 2004
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Built to Last became an instant business classic. This audio abridgement is read by the authors, who alternate chapters. Collins is a bit breathlessly enthusiastic, but clear and interesting; Porras, unfortunately, is poorly inflected and wooden. They set out to determine what's special about "visionary" companies--the Disneys, Wal-Marts, and Mercks, companies at the very top of their game that have demonstrated longevity and great brand image. The authors compare 18 "visionary" picks to a control group of "successful-but-second-rank" companies. Thus Disney is compared to Columbia Pictures, Ford to GM, and so on.
A central myth, according to the authors, is that visionary companies start with a great product and are pushed into the future by charismatic leaders. Usually false, Collins and Porras find. Much more important, and a much more telling line of demarcation between a wild success like 3M and an also-ran like Norton, is flexibility. 3M had no master plan, little structure, and no prima donnas. Instead it had an atmosphere in which bright people were not afraid to "try a lot of stuff and keep what works."
If you listen to this audiocassette on your daily commute, you may discover whether you are headed to a "visionary" place of work--and, if so, whether you are the kind of employee who fits your employer's vision. (Running time: two hours, two cassettes) --Richard Farr -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
"'One of the most eye-opening business studies since In Search of Excellence.'" (Kevin Maney USA Today)
"'Built to Last is an unusual business book - seriously researched, unconventional in its conclusions...[It] is well worth reading, particularly by those engaged in trying to reinvigorate our nation's largest enterprises.' " (Richard J. Tofel Wall Street Journal)
"'In Built to Last, Collins and Porras present a brilliant and lucid analysis and, yes, a blueprint for organizational excellence. It should be required reading.'" (Warren Bennis) -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
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Therefore he compares 18 successful and long-lasting companies with their top competitors from their beginnings to the present day.
This outstanding book sums up his results.
Interesting, easy to read and inspiring – a must read for all kinds of “managers”.
As the CEO of a growing education organisation, almost every word of this book struck a chord deep down in my heart. The notions of long term loyalty to a motive far beyond money-making is too enthralling ! I tried it out on myself for the past 4 years and presto ! It works ! Sudden extra doses of energies pump through your veins and the future looks crystal clear...though the haze of the coming net based society remains an impediment- a welcome one.
Galvanizing workforce across the length and breadth of your corporation has always needed either an extremely charismatic leader who could tie all individual goals to something more transcendental or teach people the virtue of looking beyond the bottomline.
I practised this policy for some years and at the latest AGM of my orgnsn., I was happy to see the stunned faces of many when I posed the question to them all "A hundred years from now when all of us would be dead and gone, where would our organisation be ?"
The looks on the faces were telltale. I got the message clearly. "Built to Last" is the only reason and motivation that keeps me ticking every day, with an energy level greater than others.
Suggestions -- All the young managers out there...read this one. It will change forever your life strategy. Yes, it will !
What separates "Built to Last" is that each visionary company (3M, HP, Procter & Gamble, Wal-Mart...) is contrasted with a comparison company founded in the same time, in the same industry, with similar founding products and markets (Norton, TI, Colgate, Ames...). Perhaps what I found most intriguing were some of the twelve "shattered myths" they go on to counter throughout the book:
1. It takes a great idea to start a great company
2. Visionary companies require great and charismatic visionary leaders
3. Visionary companies share a common subset of "correct" core values
4. Highly successful companies make their best moves by brilliant and complex strategic planning
5. The most successful companies focus primarily on beating the competition
As a current business student with a summer internship in a "visionary company," I was amazed as their careful analysis rang true. This is one book I can highly recommend to any student, professional, or business educator looking for those not-so-subtle traits that characterize a truly visionary company.
The "visionary" companies: 3M, American Express, Boeing, Citicorp, Ford, GE, Hewlett-Packard, IBM, Johnson & Johnson, Marriott, Merck, Motorola, Nordstrom, Philip Morris, Procter & Gamble, Sony, Wal-Mart, Walt Disney.
Enduring companies grow because they concentrate on being a great organization, not because of an original idea for a product or service. A lasting, core ideology is the driving force behind a visionary company; not culture, strategy, tactics, operations or policies. Core values are simple, clear, straightforward beliefs of unchanging, fundamental values such as The Golden Rule, but core values differ widely. They are the basic reason for existence beyond just making money. Visionary companies concentrate on building an organization rather than implementation of a great idea, charis-matic leadership, or wealth accumulation. The authors call it "clock-building" rather than "time-telling."
Growth favors the persistent but persist in what? They never give up on the company, but drop losing ideas, adopt winning ideas and along the way, try many ideas to find winners. But it's the company, not the idea. Most revealing was the extraordinary fact that visionary companies can live with contradictory ideas and forces at the same time. They don't accept an A or B concept, for example, that there must be either stability or change. They do both at the same time, all the time.
This is a rare, difficult trait. The book aptly quotes F. Scott Fitzgerald: "...first rate intelligence is the ability to hold two opposed ideas... at the same time.. . and still function."
The profit myth. Visionary companies are more idealogically-drlven and less profit-driven than comparison companies. Of course they pursue profit, but they do both. More importantly, their values don't shift with the times, or changing markets.
As the authors reel off the rather obscure names of heads of visionary companies (and their personality traits), clearly they aren't charismatic leaders, but perhaps better described as "architects." People have always harbored a deep need to be assured that someone or something must have it all figured out; God must have made it that way. Not so with visionary companies. Things are the way they are because the founders created an evolving, changing process for selecting what works and doesn't work. And these visionary companies continue to come up with a stream of successful products and services.
Other shattered myths. Playing it safe: They make bold, risky commitments and make them work most of the time. A great place to work: You fit and flourish or hate it and leave. Brilliant strategic planning; Best moves are made by trial and error. Beating competition: They concentrate on beating themselves. They believe in home-grown management; promotion from within. The authors conclude that new ideas will become obsolete faster than ever before, therefore corporate success must be ideological and provide common bonds of values, beliefs and aspirations.
This is a landmark book. It goes beyond corporate concepts and provides new insights on growth for individuals, groups or organizations.
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