Let Barb Schwarz—the creator of the Home Staging concept—show you what it takes to make it in the Home Staging industry.
In 1972, Barb Schwarz coined the term "Staging" to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential.
If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include:
- How to write a business plan, market your company, and make the most of your resources
- How to work through the consulting, bidding, and Staging processes
- How to establish solid relationships with real estate agents and brokers
- How to obtain your Accredited Staging Professional (ASP) designation
Filled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.
The creator of the Home Staging concept outlines the best ways to start a Home Staging business. Home Stagers give homes that fresh, picture perfect look that help sellers fetch top dollar. In a straightforward and accessible style, "Building a Successful Home Staging Business" teaches anyone looking to launch an exciting, new career in the Home Staging industry how to run and maintain their own business. This practical guide builds on the success of Schwarz's previous book, which taught people how to prepare a house for sale so that the seller gets the best price. Now Schwarz returns to share the specific techniques and strategies she used to start her own successful Home Staging empire. Readers will discover exactly what they need to do in order to make their Home Staging business work, including how to write a business plan, get bids for Staging projects, market the business, secure the proper insurance, and much more. Barb Schwarz (Clayton, CA, and Whidbey Island, WA) is the creator of Home Staging. She has taught her Staging concepts to more than 1 million people around the world since 1985. As President and CEO of StagedHomes.com, she has more than 33 years' experience in Staging and has Staged and sold more than 5,000 homes.
Schwarz is the creator of the Accredited Staging Professional Course and ASP Designation and Certification. She holds the coveted Certified Speaking Professional designation from the National Speakers Association and has a weekly radio show in Seattle, "Staging Life with Barb."