- Taschenbuch: 304 Seiten
- Verlag: Penguin (2. Januar 2006)
- Sprache: Englisch
- ISBN-10: 9780141022048
- ISBN-13: 978-0141022048
- ASIN: 0141022043
- Größe und/oder Gewicht: 13,2 x 1,8 x 18,2 cm
- Durchschnittliche Kundenbewertung: 24 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 1.830 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Blink: The Power of Thinking Without Thinking (Englisch) Taschenbuch – 2. Januar 2006
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Trust my snap judgement, buy this book: you'll be delighted (The New York Times)
Blink might just change your life (Esquire)
Brilliant ... the implications for business, let alone love, are vast (Observer)
'Trust my snap judgement, buy this book: you'll be delighted' THE NEW YORK TIMES
An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake.
A marriage analyst knows within minutes whether a couple will stay together.
A fire-fighter suddenly senses he has to get out of a blazing building.
A speed dater clicks with the right person...
This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell, one of the world's most original thinkers, explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again...
'Compelling, fiendishly clever' EVENING STANDARD
'Brilliant... the implications for business, let alone love, are vast' OBSERVER
'Superb... this wonderful book should be compulsory reading' NEW STATESMAN
'Blink might just change your life' ESQUIRE
'Should you buy this book? You already know the answer to that' INDEPENDENT ON SUNDAY
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In developing that simple idea, Mr. Gladwell makes the case for "going with your gut" in many instances . . . especially when time is of the essence (such as during emergencies and in combat). He also rescues analysis to show how analysis can train people to know what to look for so they can use their instincts more effectively.
But instincts have a downside. Based on conditioning, we make associations that are harmful to ourselves and to others. He recounts how an innocent man became a victim of under trained, over stimulated police officers and how even African-Americans display prejudice against African-Americans.
Most of the book is devoted to looking at prejudice and how to overcome it. For those who are interested in that subject, this book will be much more interesting than for those who want to understand how to improve their decision-making.
I thought that the book failed to reach the average mark as a book about how to improve decision-making. There's no real guidance for what we can each do to improve our important decisions. We are just left with hope that we can do better. I graded the book up a bit because I liked the insights into racism.
I thought the material on branded products was much too long and didn't add anything to what I knew already.
Mr. Gladwell writes well, though, so it's mostly a pleasant trip in the book. He makes science more interesting, but leaves a bit too much of the science out to make the results satisfying. He's writing for a dumbed-down audience with science backgrounds at the 8th grade level.
The book's opening made me feel like I was really going to learn something. As the book continued, I found myself disappointed compared to the high expectations that the opening set for learning better decision-making practices. As a result, all I got from the book was to pay attention to external clues and my own physiological cues as I react to a situation. I already do that, so I felt that the book didn't really deliver a solid benefit to me beyond teaching me a few new stories about decision makers.
From this perspective, his approach in 'blink' is just fine. The stories he might otherwise tell his friends over a dinner or a coffee, are summarized in a book that deals with 'snap judgments' or intuition and their reliablity, i.e. the fact that you can indeed go wrong listening to your 'guts'.
He's bundled a number of interesting stories for this purpose, and if nothing else, it entertains the reader and makes him look at things from a different angle.
A light, enjoyable read.
Anyway, Gladwell basically says to trust our gut feelings, that we can train our expertise in "gut feeling" and that we are often fooled—if not paying attention—by factors we think won't influence our decision making.
The book is very engaging, also the format and length make for an excellent reading experience.
After this book, I just had to read "Outliers" and "The-Tipping Point" and was not dissappointed!
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I have recommended it to some friends and they also enjoy it