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Beyond Powerful Radio: A Communicator's Guide to the Internet Age: News, Talk, Information & Personality for Broadcasting, Podcasting, Intern (Englisch) Taschenbuch – 28. März 2011

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Produktinformation

Produktbeschreibungen

Pressestimmen

What people are saying about Valerie Geller's Creating Powerful Radio
"A tremendous work!"
- Scott Shannon,
program director/air personality
WPLJ, New York

"This is the book I hope my competitors don't read.
It's required reading for my staff."
- Jerry Bell,
managing news editor,
KOA/KTLK, Denver
"If you want to understand what makes radio work, read this, then read it again."
- Jon Faine,
air personality,
774 ABC Radio
Melbourne, Australia
"It should be a textbook."
- Chris Berry,
general manager,
WMAL, Washington, DC
"If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods."
- Scott Solder
programme controller
LBC Radio, London
"This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"
- Keri Jones,
CEO/Radio Pembrokeshire
Wales, UK
"Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio."
- Andy Vierra
program director
KNUU, Las Vegas
"This book will help your show get better."
- Al Rantel
talk show host
KABC, Los Angeles
"Wonderful."
- Paul Fisher,
vice president, Rogers Radio
Vancouver, BC, Canada

"Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."
- John Ryan, managing director
BBC Radio. Manchester, UK
"Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' "
- David Hinkley
New York Daily News

"If you have the desire for the work, this account will give the methods and professional standards that help succeed, wherever you are in your broadcast career, whatever your skills level, whether you broadcasting online or on air. This book will help you to develop strong personalities, create exciting internet content, write & present compelling news, become a powerful storyteller, build original programming, strengthen your interviews, show prep and air check effectively, work in multiple platforms, cover news emergencies, and much more. You will find there a Quick Start guide, the handy reminders, the proven principles of powerful radio, which are the core of the author's work. Valerie Geller is internationally acclaimed broadcast consultant and talent coach, she works with top stations and individuals."--NeoPopRealism Journal

"Valerie Geller has just saved me hours of time, maybe even days. People who are interested in launching a career in talk radio frequently approach me for advice and insight. This is flattering and I'm always honored and happy to help.From now on I can share a few keen insights and conclude with, "and before you do anything else, get a copy of Beyond Powerful Radio by Valerie Geller." Done and done! It's tempting to call Beyond Powerful Radio the bible of personality radio, but that's not quite accurate. It's more like The Boy Scout Handbook of personality radio, a practical guide with specific techniques for creating effective radio and managing a personality-driven radio station. While Beyond covers the waterfront, from hiring to voice technique to air checking to emergency broadcasting to promotion to sales to websites to research, the book is at its best when it's focused on Geller's real passion: Helping personalities create emotionally resonant spoken-word radio. At the core of the veteran consultant's philosophy is the importance of storytelling and her three cornerstone tenets: "Tell the Truth, Make it Matter and Never be Boring."--Radio-Info.com

"Based on the successful books, 'Creating Powerful Radio' and "The Powerful Radio Workbook," this combined edition provides even more methods for preparing and delivering powerful radio content. Valerie Geller explains the techniques of producing and presenting information, storytelling, news, talk and personality radio. New material is provided on: show prep, interview techniques, news, integrating radio and television, promotion and airchecking techniques."--Radiomagonline.com

"I want to take a moment to thank you for providing the perfect text, for my debut "Seminar in Broadcasting "class. The chapters and study guides were invaluable, and the students seemed to really like the combination of traditional teaching/interaction and in-studio 'labs' where they put the ideas from the chapters - about formatics, news, commercials, generator/reactor host teams, etc. - into practice. Although I also assigned a second text, "Beyond Powerful Radio "became the class bible. Much appreciated." --Rich Appel, Adjunct Professor, Seton Hall University and Felician College; Contributing Writer, Billboard

"If you have the desire for the work, this account will give the methods and professional standards that help succeed, wherever you are in your broadcast career, whatever your skills level, whether you broadcasting online or on air. This book will help you to develop strong personalities, create exciting internet content, write & present compelling news, become a powerful storyteller, build original programming, strengthen your interviews, show prep and air check effectively, work in multiple platforms, cover news emergencies, and much more. You will find there a Quick Start guide, the handy reminders, the proven principles of powerful radio, which are the core of the author's work. Valerie Geller is internationally acclaimed broadcast consultant and talent coach, she works with top stations and individuals."--NeoPopRealism Journal

"Valerie Geller has just saved me hours of time, maybe even days. People who are interested in launching a career in talk radio frequently approach me for advice and insight. This is flattering and I'm always honored and happy to help.From now on I can share a few keen insights and conclude with, "and before you do anything else, get a copy of Beyond Powerful Radio by Valerie Geller." Done and done! It's tempting to call Beyond Powerful Radio the bible of personality radio, but that's not quite accurate. It's more like The Boy Scout Handbook of personality radio, a practical guide with specific techniques for creating effective radio and managing a personality-driven radio station. While Beyond covers the waterfront, from hiring to voice technique to air checking to emergency broadcasting to promotion to sales to websites to research, the book is at its best when it's focused on Geller's real passion: Helping personalities create emotionally resonant spoken-word radio. At the core of the veteran consultant's philosophy is the importance of storytelling and her three cornerstone tenets: "Tell the Truth, Make it Matter and Never be Boring."--Radio-Info.com

"Based on the successful books, 'Creating Powerful Radio' and "The Powerful Radio Workbook," this combined edition provides even more methods for preparing and delivering powerful radio content. Valerie Geller explains the techniques of producing and presenting information, storytelling, news, talk and personality radio. New material is provided on: show prep, interview techniques, news, integrating radio and television, promotion and airchecking techniques."--Radiomagonline.com

"I want to take a moment to thank you for providing the perfect text, for my debut Seminar in Broadcasting class. The chapters and study guides were invaluable, and the students seemed to really like the combination of traditional teaching/interaction and in-studio 'labs' where they put the ideas from the chapters - about formatics, news, commercials, generator/reactor host teams, etc. - into practice. Although I also assigned a second text, Beyond Powerful Radio became the class bible. Much appreciated." --Rich Appel, Adjunct Professor, Seton Hall University and Felician College; Contributing Writer, Billboard

"If you have the desire for the work, this account will give the methods and professional standards that help succeed, wherever you are in your broadcast career, whatever your skills level, whether you broadcasting online or on air. This book will help you to develop strong personalities, create exciting internet content, write & present compelling news, become a powerful storyteller, build original programming, strengthen your interviews, show prep and air check effectively, work in multiple platforms, cover news emergencies, and much more. You will find there a Quick Start guide, the handy reminders, the proven principles of powerful radio, which are the core of the author's work. Valerie Geller is internationally acclaimed broadcast consultant and talent coach, she works with top stations and individuals."--NeoPopRealism Journal

"Valerie Geller has just saved me hours of time, maybe even days. People who are interested in launching a career in talk radio frequently approach me for advice and insight. This is flattering and I'm always honored and happy to help.From now on I can share a few keen insights and conclude with, "and before you do anything else, get a copy of Beyond Powerful Radio by Valerie Geller." Done and done! It's tempting to call Beyond Powerful Radio the bible of personality radio, but that's not quite accurate. It's more like The Boy Scout Handbook of personality radio, a practical guide with specific techniques for creating effective radio and managing a personality-driven radio station. While Beyond covers the waterfront, from hiring to voice technique to air checking to emergency broadcasting to promotion to sales to websites to research, the book is at its best when it's focused on Geller's real passion: Helping personalities create emotionally resonant spoken-word radio. At the core of the veteran consultant's philosophy is the importance of storytelling and her three cornerstone tenets: "Tell the Truth, Make it Matter and Never be Boring."--Radio-Info.com

"Based on the successful books, 'Creating Powerful Radio' and "The Powerful Radio Workbook," this combined edition provides even more methods for preparing and delivering powerful radio content. Valerie Geller explains the techniques of producing and presenting information, storytelling, news, talk and personality radio. New material is provided on: show prep, interview techniques, news, integrating radio and television, promotion and airchecking techniques."--Radiomagonline.com

..".the way the text is broken down, students can easily follow along, and all my students have really enjoyed your book. My students are not "book worm" types and just generally struggle with most academic reading. What I love about [this] text is every page is applicable to them, so when we discuss the text, I always ask the question, 'how can you use or apply this idea in your show?'" --Eric Matte, Associate Professor of Communication, Landmark College

Über den Autor und weitere Mitwirkende

International broadcast consultant Valerie Geller is president of Geller Media International. An in demand speaker, Geller presents Creating Powerful Radio and TV/ Digital Media seminars/ workshops. She also coaches individual talent - on-air personalities and producers and works with newsrooms throughout the world. As a trainer/consultant, Geller, the former program director of WABC radio in New York, has worked with more than 500 stations in 35 countries. Her clients include the BBC in the UK, The ABC in Australia, CBS and NPR in the USA. Beyond Powerful Radio is her fourth book.

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Amazon.com: 4.7 von 5 Sternen 38 Rezensionen
5 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Highly Recommended for Podcasters 29. Juli 2013
Von J. Robideau - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
As a podcaster, I picked up this book hoping to glean some advice that would help me behind the microphone and I ended up with far more than I even expected. This book contains a boatload of practical advice for connecting to your listeners and becoming a better host.

Yes, this book is geared toward terrestrial radio talent and certain sections like "formatics" may be less applicable to podcasters. This, however, is not the majority of the information. The core advice in this book can be applied by anyone from teachers and public speakers to podcasters and radio hosts.

My only quibble is with the price. While it may be much cheaper than attending a seminar by the author, purchasing an e-book for >$31 was a big leap of faith. I think that this is the most expensive kindle book that I have ever purchased. In the end, I'm glad that I did and wholeheartedly recommend it to others.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Radio Talent Must Read 27. Dezember 2016
Von P Jackson - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
Very informative and important book for anyone wanting a career in radio, whether talk or music platform! I highly recommend this book! It's a great learning tool for not only talent but, managers, owners and program directors as well. I like that the author provides the reader with examples throughout the sections to give the reader an opportunity to really understand what he/she is reading. This book should stay a staple not only for new talent but, also seasoned radio professionals as an on-going guide, a refresher if you will. I gave it a 5-star rating because I felt it touched on important key points that radio professionals need to know.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Oh, so that's why I've been struggling in radio 26. April 2014
Von Kaleem-Ullah Abdullah - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
After 28 years of being a radio personality, in and out of a Top 5 market, I needed Valerie's book because I was so frustrated at the results of my so-called career. I blamed the industry, consolidation, and incompetent ownership and management. I new feel empowered with new insights, ready to provide my field with more entertainment and revenue-generating performance, thanks to this guide (which I will refer to regularly). I hope my competition doesn't read it!
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen It's pretty slim pickins' when it comes to literature concerning the ... 14. Dezember 2015
Von thaiteaman - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
It's pretty slim pickins' when it comes to literature concerning the production and marketing of quality radio programming. I'm glad she was one of the few who decided to put pen to paper. Great book.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great, valuable book for anyone in the radio industry. 25. Januar 2016
Von STT - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Great, valuable book for anyone in the radio industry.
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