- Taschenbuch: 224 Seiten
- Verlag: Portfolio Penguin (5. Februar 2015)
- Sprache: Englisch
- ISBN-10: 0241185017
- ISBN-13: 978-0241185018
- Größe und/oder Gewicht: 15,3 x 1,6 x 23,4 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
- Amazon Bestseller-Rang: Nr. 193.791 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
The Automatic Customer: Creating a Subscription Business in Any Industry (Englisch) Taschenbuch – 5. Februar 2015
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“Whether your business is exploding or stuck in a rut, there’s something you can learn from John Warrillow in this book. Read, apply, and watch your bank deposits grow every month.”
—CHRIS GUILLEBEAU, New York Times bestselling author of The Happiness of Pursuit and The $100 Startup
“By page 40, The Automatic Customer will have you fundamentally reexamining your entire business. This is a brilliantly made case for why subscription revenue should be a part of every company. Highly recommended!”
—JAY BAER, New York Times bestselling author of Youtility
“It’s rare that a book is able to have such a universal, immediate, and profound impact on the strategy of almost every business okay, every business. Warrillow’s case for adding a recurring revenue stream to your business model is convincing and he shows you nine ways to do it, as well as how to navigate the potential pitfalls.”
—VERNE HARNISH, CEO of Gazelles and author of Scaling Up, The Greatest Business Decisions of All Time, and Mastering the Rockefeller Habits
“The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again.”
—JOHN JANTSCH, author of Duct Tape Marketing and Duct Tape Selling
“In this fantastic book, John Warrillow provides a clear path to turning your company from one that needs to start from scratch every month to one in which your work and, most important, your results, are predictable. If you want to build a business with a very healthy bottom line and extremely well-served customers, this book is an invaluable resource.”
—BOB BURG, coauthor of The Go-Giver and author of Adversaries into Allies-- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe.
Über den Autor und weitere Mitwirkende
John Warrillow, the author of Built to Sell, is the founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.Alle Produktbeschreibungen
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Die hilfreichsten Kundenrezensionen auf Amazon.com
The book gets you thinking in completely different ways about your revenues, your customers, your marketing, and most importantly - the future of your business using the subscription model.
It's both exciting and enlightening while also making you uncomfortable in 2 different ways:
1. The discomfort of changes required to make the "Automatic Customer" models work in your business, industry, and niche
2. The discomfort of NOT implementing a monthly recurring revenue model and all the potential revenue you're leaving on the table if you don't act on Warrillow's wise and balanced advice
Buy this book - read it - and then implement a few of its "uncomfortable" ideas. Your bottom line will thank you for it.
-- David Newman,
Author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
1) explains the financial and freedom rewards that come with subscription businesses;
2) provides a breakdown of the different types of subscription models and illustrates them with instructive and inspiring examples; and
3) gives us the playbook on how to market, manage and grow subscription businesses.
What sets this book apart is John Warrillow's credibility. He's done it. He successfully transformed a traditional business (sell the work/do the work) to a subscription model and then sold it. Combine this with his wealth of experience advising business owners and track record of authorship and you have the makings of a must-have book: The Automatic Customer. It has a wealth of practical and profitable ideas for business owners, whatever the existing business model.
This book was recommended to me by a friend, and he was on point. In the same way, I feel confident in recommending it forward.
I just wish there was a bit more on the information-based subscriber business. I want to teach online courses, and would have loved more detail about this.