- Taschenbuch: 320 Seiten
- Verlag: Profile Books Ltd; Auflage: Main (4. März 2002)
- Sprache: Englisch
- ISBN-10: 186197583X
- ISBN-13: 978-1861975836
- Größe und/oder Gewicht: 12,9 x 2 x 19,8 cm
- Durchschnittliche Kundenbewertung: 4 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 95.794 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm: Success Through Innovation the IDEO Way (Englisch) Taschenbuch – 4. März 2002
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On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's.... Almost like visiting an IDEO workshop in person. * Wired * In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case.... Practical, clearly written, and highly detailed. * USA Today * Tom Kelley has unlocked the magic box of innovation for corporate America. -- Bruce Nussbaum * BusinessWeek *
Discover the ten commandments of creativity, and much more...Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the Internat. The company was recently challenged by US TV programme Nightline to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways.IDEO is structured around small design studios, seen as 'villages', each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects.IDEO's methods are based on revolutionary principle of team creativity including:* The best asset you have is your own brain* The first set in building a fresh and creative corporate culture is the willingness to change* Collaboration - not isolation - is the key to unleashing creativityCreativity increases profits, and The Art of Innovation demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process. Alle Produktbeschreibungen
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Still, the stories of one invention after another are quite illuminating. I recommend you buy the book for the general background of a very inventive company, not for any specific techniques. That the book is printed on some really fancy ($$$) paper makes me think that this might have been designed to be a vanity book.
I wished they had discussed more on the methods of market research. The author reports that IDEO's direct to the consumers themselves to observe and ask questions. No focus groups for them. I wish their exact techniques had been developed in much more detail. Otherwise, we are left to assume that the folks at IDEO just attack like Banshee's with no strategy, techniques or direction.
When reading the book you will feel that you are right there working alongside the IDEO teams on a project... unfortunately they are probably all-nighters. Recommended for died-in-the-wool inventor and entrepreneurial types. I enjoyed it.
Instead, this is THE book to learn how to foster an environment that promotes creativity.
Whether you're in the "messy startup mode" or "established 3-piece suit mode", you'll be able to apply what you learn and bring a massive creative force in your business. Innovation will flow fluidly once you demolish barriers that contain creativity.
Tom Kelley's logic is basically this:
1. Bring together insightful, motivated people, regardless of disciplinary background.
2. Put them under deadline pressure, but pamper them in ways that reinforce a sense of community.
3. Challenge them to do innovative, creative work.
4. Then simply stand back as they blow you away with sideways solutions the likes of which the world has never seen.
What I learnt in this book helped our company come out with innovative products that blew the competition away.
I got my copy almost free using a coupon from UnderTag.com