- Gebundene Ausgabe: 320 Seiten
- Verlag: Crown Business; Auflage: First Edition (16. Januar 2001)
- Sprache: Englisch
- ISBN-10: 0385499841
- ISBN-13: 978-0385499842
- Größe und/oder Gewicht: 16 x 2,3 x 24,1 cm
- Durchschnittliche Kundenbewertung: 4 Kundenrezensionen
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm (Englisch) Gebundene Ausgabe – 16. Januar 2001
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Dieser Titel ist in englischer Sprache
IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years -- from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wondered what they could learn from IDEO, to come up with better ideas for their own products, services, and operations.
In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers -- but thankfully not in the step-by-step, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here -- such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs).
But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories -- mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted -- like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)
Granted, some of their ideas -- like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go-lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy
Advance praise for The Art of Innovation:
"Tom Kelley has unlocked the magic box of innovation for corporate America. At a time when creativity and innovation are the driving forces for the New Economy, Kelley shows how IDEO does it - and how companies everywhere can learn to build the products and services we all crave. If you're trying to create product lust, The Art of Innovation shows you how to do it."
-- Bruce Nussbaum, Business Week
"Everyone talks about innovation and creativity, but IDEO has actually done it. The Art of Innovation provides detailed, actionable ideas about how to build an innovative culture and an organization that makes creativity seem routine. Its well-placed emphasis on management practices makes it a great read for anyone in any organization who wants to get better at what
-- Jeffrey Pfeffer, Professor, Stanford Business School, and author of The Knowing-Doing Gap
What the world has been saying about IDEO:
"IDEO Product Development is the world's most celebrated design firm. Its ultimate creation is the process of creativity itself. For founder David M. Kelley and his colleagues, work is play, brainstorming is a science, and the most important rule is to break the rules... Can this formula for creativity work in other places? Some of the world's leading companies certainly think so."
-- Fast Company
"One of the hottest product development firms on the planet."
-- Production Magazine
"The fuel that starts the design engine is innovation, and, for once, the creative and business departments seem to agree: innovation is good. By definition, design is about change; this is what drives clients to IDEO. For the people at IDEO, change is interchangeable with progress."
-- Graphis3 magazine
"The ultimate candy store for design-technology-creativity buffs."
-- Tom Peters, On Excellence
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Still, the stories of one invention after another are quite illuminating. I recommend you buy the book for the general background of a very inventive company, not for any specific techniques. That the book is printed on some really fancy ($$$) paper makes me think that this might have been designed to be a vanity book.
I wished they had discussed more on the methods of market research. The author reports that IDEO's direct to the consumers themselves to observe and ask questions. No focus groups for them. I wish their exact techniques had been developed in much more detail. Otherwise, we are left to assume that the folks at IDEO just attack like Banshee's with no strategy, techniques or direction.
When reading the book you will feel that you are right there working alongside the IDEO teams on a project... unfortunately they are probably all-nighters. Recommended for died-in-the-wool inventor and entrepreneurial types. I enjoyed it.
First of all, I have really enjoyed this book. True, there are a lot of high-level ideas and maybe not enough specifics, but a reader can't help but get a bit excited to read about an innovative operation such as IDEO's. I found myself remembering and longing for some better, more creative days in my employment past, and hoping for some truly innovative, exciting times in the future.
That being said, my anal side gets a bit aggravated and distracted by the misspellings common to this and nearly all Kindle editions. It's not a deal-breaker, but it's sort of like that tiny rock in your shoe that just keeps moving around. Also, the photos at the beginning of each chapter didn't "translate" well to the Kindle. Most are dark, and some are almost unrecognizable and, consequently, do little to illustrate the text.
I like having the book on my Kindle but, given another chance, I would probably buy the printed version.
As a young design student, I am aware of the major impact that IDEO has had on the industrial design community. In this book, Kelley not only explains IDEO's design process but he goes past that and talks about how to use this process to make your designs successful and innovative.
Don't let the publishing date turn you away from reading this book. I have found that the processes discussed in this book to still be completely relevant almost a decade later. The methods used to portray a solution may change, but the core steps taken to arrive at that solution stay the same.
I really enjoyed the section about brainstorming. This is one of the most important parts of the design process and Kelley gives a great description on what can make and break a brainstorming session. Some of my favorites were:
- The Space remembers
- Build and Jump
- Playful Rules
Overall I would say that this book would be a great read for someone who is trying to expand his or her creative side. It could help anyone from a young designer to a typical businessman. The IDEO model could be applied almost anywhere.
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