- Taschenbuch: 184 Seiten
- Verlag: Abrams & Chronicle Books; Auflage: 01 (1. September 2014)
- Sprache: Englisch
- ISBN-10: 145212826X
- ISBN-13: 978-1452128269
- Größe und/oder Gewicht: 14 x 1,6 x 20,3 cm
- Durchschnittliche Kundenbewertung: 3 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 14.271 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
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Art Inc.: The Essential Guide for Building Your Career as an Artist (Englisch) Taschenbuch – 12. August 2014
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"Congdon offers those looking to make a career in a creative field, wherever they may be along the journey, the necessary tools for defining success by their own standards, then attaining it on their own terms. From practicalities like pricing, marketing, and photographing your work to psychological tussles like dealing with self-doubt, learning to say 'no, ' and managing the ebb and flow of success, she offers a 360-degree map of the terra incognita that is the modern creative life-cum-living." - Brain Pickings
"Lisa Congdon began her fine art career in her late thirties and was able to draw on valuable work and life experience when it came time to build her fine art practice. Through hard work, planning and with plenty of drive, she's become a huge success and Art, Inc. is brimming with advice drawn from not just her life experience, but the experience of many artists within the contemporary art and illustration world. I was blown away by all of the practical, useable and easy-to-digest information and think I've pretty much found my go-to holiday gift for all the new and aspiring artists in my life." - Design*Sponge
"Nearly everything an artist, aspiring artist, or designer needs to know to earn a living through making art is contained here. Rather than teaching specific drawing or painting techniques, Congdon (Whatever You Are, Be a Good One) describes how to have a successful business practice in support of one's craft. Chapters address the ways money can be made, including illustration, licensing, sales of original art and of prints, and teaching. Advice on a host of business and professional concerns not usually discussed in art schools is dispensed in an encouraging voice. Interviews with working artists of various backgrounds appear throughout. Most important, Congdon discards the myth of the "starving artist," replacing this tired notion with that of the thriving, successful creative person who is able to do what they love and get paid to do it. VERDICT: A useful resource for young adults, emerging artists, and creative people of all ages who seek a career change." - Library Journal, Starred Review
"If you want to make a living as an artist, you better steal everything you can from this book."
-Austin Kleon, author of Steal Like An Artist
-Maria Popova, founder and editor, BrainPickings.org "Art, Inc. is a revelation. At long last, there is a resource to help creative people articulate their aesthetic values, successfully brand their business, and manage their artist's income. Congdon insightfully reveals everything it takes to create, build, and sustain a sound, strategic, profitable practice. If you are just entering the field, growing a young business, or nurturing a seasoned career, you will be inspired and motivated by this brilliant new book by one of today's most successful artists."
-Debbie Millman, president, Sterling Brands; chair, SVA Masters in Branding
Über den Autor und weitere Mitwirkende
Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999 and is the author of several books on the topic, including Craft, Inc., Creative, Inc., and Mom, Inc. She is also the cofounder and creative director of home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area.
Lisa Congdon first started making art as a hobby in 2001, and five years later began showing and selling her work. Today, Lisa makes a full-time living as an illustrator and fine artist. Known for her colorful and intricate paintings, drawings, and pattern designs, Lisa works for clients around the world illustrating books and stationery and designing fabric and housewares. She is the author of the book Whatever You Are, Be a Good One, and she has participated in numerous exhibitions, including shows at the Contemporary Jewish Museum and Bedford Gallery. Lisa keeps a daily blog about her life, work, and inspirations called Today is Going to be Awesome. She lives in Oakland, California.
Jonathan Fields is a writer, entrepreneur, and founder of Good Life Project®. He is the author of Career Renegade: How to Make a Great Living Doing What You Love and Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance. In 2013, Forbes magazine named Jonathan's website, jonathanfields.com, one of the top 100 websites in the world for entrepreneurs. He lives in New York City.
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My only criticism has nothing to do with the author- the white-text-on-orange-pages sections are really hard on the eyes. A bit of a darker background color would probably be easier to read ;-) Lucky that's a relatively small portion of the book.
The business information is quite helpful and to the point but it's not detailed. If I want to understand how to set up an online shop for example - there are 3 suggestions on where to go for hosting and an brief outline of what I might want to include, but most artists will need more instruction than that. Same goes for licensing, copyright and all the other nuts and bolts. This is understandable as the book was written by an artist, not a web developer or lawyer, etc. The social media section, where I would have expected this artist to have a bit more to say, was too generalized. People buying the book should understand this is not the only book you will need to start your art business.
What they book does offer is information from other artists on how they did it -- went for the dream of being a professional artist who makes her living from art. The stories are simple but powerful. After reading the book I now have a plan to start my business, where before I just had a wish. Thank you, Lisa!
Cons-No photos of artists work, Basic information, Useless Interview Questions and Answers, No deep insights
Pros-Nice small size, thick pages, Chapter 1 was good.
I would recommend buying another book.
Unfortunately, I can't say that it will be likely to do more than that. There just isn't much depth, and a fair number of the book's pages are taken up by things that probably aren't why you bought the book. The first chapter is largely pep talk and banishing the starving artist mindset, which you probably already banished if you're reading this book. If you're already determined, nothing in the first chapter is going to give you any useful tools. Next comes a chapter on promoting yourself that should have been titled "Social Media for People Who Aren't Yet Advanced Enough for 'Social Media for Dummies'". It was just way too basic for most people, and it had almost nothing in the way of insights specific to art promotion.
When it came to the later chapters, they were at least actually about the business of art. They weren't terribly deep, but they were passable introductions to topics such as getting into galleries, selling your own prints, etc. A newbie could at least read those chapters and get some idea of whether those avenues deserve more serious investigation.