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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories von [Rose, Frank]
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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories Kindle Edition


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Länge: 385 Seiten Word Wise: Aktiviert Verbesserter Schriftsatz: Aktiviert
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Produktbeschreibungen

Pressestimmen

Starred Review. Wired contributing editor Rose takes a broad and deep look at how electronic media are changing storytelling, inviting an immersion that drills down beneath surface information and encourages a deeper level of emotional involvement. . . . Completely fascinating.

Starred Review. Like Marshall McLuhan's groundbreaking 1964 book, Understanding Media, this engrossing study of how new media is reshaping the entertainment, advertising, and communication industries is an essential read for professionals in the fields of digital communications, marketing, and advertising, as well as for fans of gaming and pop culture.

Himself a master of good old-fashioned narrative, Frank Rose has given us the definitive guide to the complex, exciting and sometimes scary future of storytelling.--Steven Levy, author of "Hackers"

From Homer to Halo 3, from Scorsese to The Sims, the craft of story-telling has transformed utterly. Or has it? Frank Rose is one of the world's most insightful technology writers, and in this wonderful and important book he narrates a narrative about the new narrators who are gaming all the rules we learned way back in English 101.--Randall Rothenberg, Chief Digital Officer, Time Inc.

We can spy the future in Frank Rose's brilliant tour of the pyrotechnic collision between movies and games. This insightful, yet well researched, book convinced me that immersive experiences are rapidly becoming the main event in media, and has re-framed my ideas about both movies and games. Future-spotting doesn't get much better than this.--Kevin Kelly, author of "What Technology Wants"

The definitive book on transmedia what it really is, where it came from and how it is changing our culture. A must read for anyone now in the business of telling stories, which almost certainly includes you whatever it is you do.--Matt Mason, author of "The Pirate's Dilemma"

Frank Rose has written an important, engaging, and provocative book, asking us to consider the changes the Internet has wrought with regard to narrative as we have known it, and making it impossible to ever watch a movie or a TV show in quite the same way.--Peter Biskind, author of Down and Dirty Pictures and Star

Like Marchall McLuhan's groundbreaking 1964 book, Understanding Media, this engrossing study . . . . is an essential read. "

A highly readable, deeply engaging account of shifts in the entertainment industry that have paved the way for more expansive, immersive, interactive forms of fun.--Henry Jenkins

An intriguing snapshot of where media will continue to move in the near future--great for rabbit-hole spelunkers.

Kurzbeschreibung

"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." —Booklist, starred review


Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 897 KB
  • Seitenzahl der Print-Ausgabe: 385 Seiten
  • Verlag: W. W. Norton & Company; Auflage: Reprint (28. Februar 2011)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B004J35KQI
  • Text-to-Speech (Vorlesemodus): Nicht aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Screenreader: Unterstützt
  • Verbesserter Schriftsatz: Aktiviert
  • Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
  • Amazon Bestseller-Rang: #506.211 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Kundenrezensionen

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Amazon.com: 4.4 von 5 Sternen 26 Rezensionen
4 von 4 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent for writers 18. April 2014
Von Robin Hobb - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
This book fascinated me from start to finish. It examines how readers and viewers are now immersed in our fictions in ways that previous generations could never have imagined. For anyone curious about how tales are now marketed, and how readers and viewers become participants in fictional worlds, this is a must read.
3.0 von 5 Sternen Interesting 19. Juni 2017
Von Carlos Allende - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
Interesting, but it's more of a long, entertaining article than a guide to create immersive media. I learned what's happening. It how to become part of that change.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen a biz book as fun to read as a novel 5. März 2013
Von Helen Ross - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
A lot of business books are so poorly written, you wish you could just jam a thumb-drive into them and download info into your brain without having to actually ingest the pages. Happily, The Art of Immersion is that rare business book you don't want to put down, a riveting read for anyone whose business is impacted by how audiences are changing--which is to say, anyone reading this.

The author, Frank Rose, a Wired editor, is a terrific storyteller who imbues in the reader his own fascination with how "after centuries of linear storytelling, a new form of narrative is emerging by which stories are told through many media at once." He follows this up with many interesting examples.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great view of technology and culture 2. September 2014
Von SaraB - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
This is a great book. I teach communication technologies at the post-secondary level (4-year university) and this is a really well-written, comprehensive book. I can use examples from it when I talk to my students. It also helps me better understand the culture shift that we are living through due to technology changes.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Strongly recommended 12. Oktober 2012
Von Kate Stone - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Love it. Comprehensive, insightful, packed full of historical information, case studies and first hand interviews with ground breakers that put transmedia in perspective. It's not evangelical and throughout the book the author considers the extent to which different digital media can truly converge - video games, feature films, television, advertising, social media. I've bought it as a gift for colleagues in the traditional media business transitioning to transmedia/multiplatform.
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