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App Empire: Make Money, Have a Life, and Let Technology Work for You (Englisch) Gebundene Ausgabe – 10. April 2012

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"If you are considering venturing into this field, you should buy this book - and study it." (About.com, April 2012)


Have you ever wanted to have a business that works while you play? Have you ever wanted the flexibility to live life on your terms? How many times have you had a great idea, but never followed through on it?
The world's insatiable appetite for apps is growing at an astounding pace. Over 21 billion apps have been downloaded for Apple and Android devices alone and the market is expected to reach $30 billion annually over the next few years. App Empire will show you how to cash in on the app gold rush, without a background in technology or large amounts of start-up capital.
Chad Mureta has made millions by starting his own successful app business with zero experience, and now he explains how you can do it too. App Empire offers the secrets to building wealth by designing, creating, and marketing successful apps across any platform-- iPhone, iPad, Android, and Blackberry.
Using inspirational, easy, real-world examples, App Empire will show you how to:
* Make money quickly and sustainably
* Gain a competitive advantage over 99 percent of all app developers
* Consistently choose winning app ideas
* Master visibility and get thousands of downloads a day
* Use marketing strategies that few app developers know and/or utilize
* Research and understand the app store so that you can anticipate and capitalize on any market condition
* Monetize your app network with multiple streams of income
App Empire not only teaches you, but also holds your hand as you find and create your app idea to make money while you enjoy your life. Be a part of the mobile app revolution, and get rid of "I wish I would have done that." It's your time. START NOW.

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Format: Kindle Edition Verifizierter Kauf
Well, the strategy Chad Mureta suggests is very simple: look at the list of top selling apps in the App Store, find one to which one of those apps you'd like to emulate or add a new feature to, get a programmer who does the code, do some marketing and then lean back and cash in. That' reads nice and lean but is a bit too simple.

For absolute beginners the book is nice to read because it delivers some of the very basics about the App Store and app marketing. But if you are a developer that already has an app in the App Store you discover hardly anything new.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: HASH(0x9bf7df30) von 5 Sternen 134 Rezensionen
128 von 134 Kunden fanden die folgende Rezension hilfreich
HASH(0x9bf8c2ac) von 5 Sternen Scammy but probably all true 28. August 2012
Von Garth Snyder - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
This book isn't exactly bad per se; in fact, it's not even a book so much as a cog in a coordinated marketing machine. Google for "app empire" or "app empire review" and you'll see what I mean. Videos, dedicated review sites, sites shilling the App Empire system, yadda yadda yadda. Mureta certainly knows how to carpet-bomb the Internet. And I must say, I have my doubts about the overwhelmingly enthusiastic reviews here on Amazon.

Perhaps I can save you some time and money. Here's the book in a nutshell: Whip up a product line of derivative, schlocky apps that cross-promote each other through in-app advertising. You don't need much design or programming skill - in fact, the actual product development would just be a distraction; get someone to do it for you. Experiment broadly with app store keywords, descriptions, icons, pricing, etc. to see what generates the most cash from each app. And most of all, think positive! You can do it!

I actually think this sounds like a pretty good plan for making money. Far better, at least, than most developers' implicit plan to release one perfect app that changes the world. On the other hand, it's kind of a sleazy form of success. But I doubt you'll spend much time being racked with guilt once the money starts rolling in.

My more general complaint is that the book is remarkably lacking in specifics. Sure, it's good advice to be data-based and to try many different approaches to see what works. On the other hand, it's peculiar that Mureta doesn't seem to have drawn many communicable conclusions from his own history of experimentation.
127 von 139 Kunden fanden die folgende Rezension hilfreich
HASH(0x9c12c60c) von 5 Sternen un-app-etizing 26. September 2012
Von Rob Fitzgibbon - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Social media is officially passe, now mobile apps are the new new.

Think of Chad Mureta as the Horace Greeley of the mobile boom: Go Apps, Young Man

Chad Mureta's primary product isn't an app; it's Chad Mureta. In App Empire he comes across not as an appreneur but as a shameless self promoter - shallow, conceited and smug.

- Mureta gives one bit of good advice: have a game plan


- p.12 Sitting in that beach hut in Fiji running your app empire from your iPhone? Hope that beach has good wifi. It's amazing how this "work from home/work in your spare time" fantasy gets constantly repackaged.

- Mureta's assertion that no specialist skills are necessary. (see the work from home/make money in your spare time above) I think we've seen this pitch before.

- The advice to get a programmer to create an icon for your app. No, don't get a programmer to do that - get an designer. Mureta apparently doesn't know the difference between a developer and an interaction designer.

- The author has made 46 apps, but in the book he doesn't mention a single one by name.

- p.xvi The author confesses that he doesn't know how to upload or update apps. Wonderful. This guy is claiming to be the Julia Child of apps, and he's just told us he doesn't know how to cook.

- There are absolutely no nuggets of advice about iOS or Android development. You'd think that in the course of managing the development of 46 apps he'd have something specific and/or technical to say about the process of getting apps from idea to marketplace.

No doubt there's lots of people who are eager to create the next Angry Birds and hungry to find the book that explains how to get rich and famous in this new technology. This isn't that book.
23 von 24 Kunden fanden die folgende Rezension hilfreich
HASH(0x9bef436c) von 5 Sternen A good foundation for beginners. 26. Mai 2012
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
This book has a lot of useful info, and I like the way that it is composed. One thing that it lacks on is case studies. Chad doesn't really do any real life samples, and when he talks about his apps - there is pretty much one app that he mentions and that is his security app which has gathered mixed reviews. I don't doubt he has accomplished great things, I just wished he would talk more about his own personal process with real life samples just like he talks about his persona life and how he came into the app business.

If you are new to the app game this book will have some good basic info for you. You'll get Chad to explain all the different concepts and in a good arranged manner. Again, I just wished the book included more in depth samples, case studies and such.

Overall it was a good read.
62 von 75 Kunden fanden die folgende Rezension hilfreich
HASH(0x9bf8c810) von 5 Sternen A Must Read Book For Any Aspiring Appreneur! 23. März 2012
Von Michael - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
After reading countless "overnight success" stories like OMGPOP, the studio behind the recent hit "Draw Something", and their buyout by Zynga (Bought for $210MM after reportedly being broke about 2-3 months prior), I knew there was more to success in the app store than just luck; there was formula to their success, and I wanted to figure it out.

This book is that formula.

Despite having read countless books on the subject (seriously, just about every book on the subject on Amazon, I've read), until now no author has shed such a clear light on this industry, what it takes to build a successful (and sustainable) business, and how to do it WITHOUT any programming experience.

After reading this book I have found the confidence that I needed to hire a team of programmers overseas to build my app, just like Mureta explains in the book (Chapter 5). My first app is looking REALLY good, is costing me less than 1/5th of what it would've cost me if I hired someone in the U.S.. The app should be in about three weeks and in the App store before the end of April!

Prior to reading this book, I fumbled around with programmers and wasted about $2,000 doing things the wrong way. I wish I had this book three months ago as I would've saved a lot of time, money and headaches.

The best part about the entire process is that I'm having a blast doing it! No other industry has allowed me to have so much fun while "working"! Thank you to the author, for giving us the roadmap to this exciting industry!
24 von 28 Kunden fanden die folgende Rezension hilfreich
HASH(0x9c076bc4) von 5 Sternen Not much information 9. August 2012
Von Ed - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
I didn't come away with much information from this book. The author isn't technical, and as a software developer myself, has an attitude toward developers summarized in the chapter title "You're the brains, they're the brawn", that I find alarming. (Perhaps a more apt title would be "They do all of the work that you're making money from").

The rest of the book I found to be very soft -- lots of vague generalisms and questionable advice such as to see what other apps are doing and imitate them, or add nag screens to remind users about your app.

If you're looking for vague encouragement and feel-good phrases, then you may enjoy this book. If you're looking for technical detail (or even detailed business logistics -- do you need an LLC for liability protection, or is E&O insurance a more cost-effective strategy, etc.), look elsewhere.
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