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20th Century Classic Cars: 100 Years of Automotive Ads: 100 Years of Automotive Ads, 1900-1999 (Englisch) Gebundene Ausgabe – 25. Juni 2009
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Start your engines. Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. For the next one hundred years, the automobile would evolve from chugging workhorse to tailfin-era showboat to sleek status symbol, stamped with a Mercedes Benz hood ornament. Once a novel invention of wonder, the car of the Postwar Era grew into a necessity of the modern age, a key to the freedom promised by the open road. So various were the choices of colors and features offered to American car buyers, that by 1960 all their possible permutations (by one formula) exceeded the number of molecules on the earth..."Automobiles of the 20th Century" offers a lush visual history of the automobile, decade-by-decade, via 500-plus print advertisements from the Jim Heimann Collection. Advertising has always been the dream work of industry, and nowhere is this more evident than in the world of auto advertising.Narrated with introductory and chapter text by "New York Times" automotive writer Phil Patton, as well as an illustrated timeline and sidebars, this volume highlights the technological innovations, major manufacturers and dealers, influential historical events, and the influence of popular culture on car design. The car is an indicator of more than mere technological innovation; its trends are a reflection of the cultural zeitgeist, whether in the form of a VW Beetle or a road-ready Hummer. The Stone Age, the Bronze Age - ours could be called the Automobile Age, and this collection puts you in the driver's seat through the 20th century.
Über den Autor und weitere Mitwirkende
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America in Los Angeles. He is the author of numerous books on architecture, popular culture, and the history of the West Coast, in particular, Los Angeles and the Hollywood dream factory. For over 30 years he has built an unrivaled private collection of ephemera, which has been featured museum exhibitions around the world and in dozens of his books. Phil Patton is the author of many books on design and culture, writes about automobile design for The New York Times, and is a contributing editor to ID magazine. He has served as consultant for museum exhibitions including "Curves of Steel: Streamlined Automobile Design" at the Phoenix Art Museum, and "Different Roads: Automobiles for the Next Century" at the Museum of Modern Art in New York.
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Each of the ten decades starts with a few hundred words intro and an interesting timeline across the bottom of each page to point out the significant industry developments then the pages feature the ads either one to a spread, or page or two on a page. Fortunately none of them are too small to prevent you reading the amazing copy that writers toiled long hours over. As well as great photos, or art in the early decades, I thought that reading some of this over-the-top copy was one of charms of the book. How about this Olds ad from 1952:
'You've got to drive it to believe it! Never before has Oldsmobile had such an exciting performance story to tell! For here is a NEW kind of "Rocket" Engine car - dramatically new with the flashing 160-hp. "Rocket"...now paired with smooth new Hydra-Matic Super Drive'.
There's page after page of this stuff.
The book's production is quite impressive. The ads have generous margins on the page and captions that provide some background material about the cars. All the ads have been scanned from printed originals yet there is no screen clash and with matt art paper and a three hundred screen these ads are about as prefect as you'll get.
A wonderful, colourful look at American wheels.