- Taschenbuch: 336 Seiten
- Verlag: Wiley; Auflage: 1. (23. Oktober 2012)
- Sprache: Englisch
- ISBN-10: 1118083466
- ISBN-13: 978-1118083468
- Größe und/oder Gewicht: 18,5 x 1,8 x 22,9 cm
- Durchschnittliche Kundenbewertung: 4 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 6.903 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization (Englisch) Taschenbuch – 23. Oktober 2012
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"Design thinking is a method that can be applied to nearly any endeavor, business scenario, or social reform. In his book, 101 Design Methods, author Vijay Kumar describes how design methods can be applied as a science, rather than through art, through practical steps of observation, reframing, ideation, prototyping, and planning." (Contract Magazine, May 2013)
A step-by-step guidebook on deploying design thinking for innovation
Design thinking is a mindset and method that can be applied to nearly any innovation challenge or endeavor. Using structured methods for observation, reframing, ideation, prototyping, and planning, design thinking can be used to develop innovative solutions in a wide range of business scenarios and social reform.
101 Design Methods is the first step-by-step guidebook for successful innovation through design thinking. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Exploring the "mindset" and "methods" for each, the modes of thinking covered include:
* SENSE INTENT
* KNOW CONTEXT
* KNOW PEOPLE
* FRAME INSIGHTS
* EXPLORE CONCEPTS
* FRAME SOLUTIONS
* REALIZE OFFERINGS
Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods an invaluable resource. Novices can learn from it; practitioners can structure their work; managers can plan with it; and executives can make decisions based on it.
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1. Universal Principles of Design, by Lidwell, et. al.
2. The Design of Everyday Things, by Don Norman
3. Sketching User Experiences, the Workbook, by Bill Buxton, et. al.
4. This book, 101 Design Methods
The first two on my list are about design principles. They help you understand how to recognize and diagnose poor design.
The second two are about the design process. What steps do you go through to get a good design?
I don't believe in highly prescriptive processes, and the author of this book doesn't either. Since projects and teams vary so much, you need a menu of options to construct a good design process for your circumstances. This book gives you many, many options, and discusses the pros and cons of each. I found myself knowing right away if I thought a particular method would work for me and the teams I lead.
If you are looking for step-by-step recipes to do design, this isn't the book for you. If you want to consider lots of ways to do design, and choose the ones you think apply to your case, then I don't think you can find a better book for that than this one.
If you're in need of a how-to book, this will not be sufficient. For methods that are well worn, or attributed to others (i.e. Doblin), this book presents a clear menu of options for reference, which can be researched in greater depth. Since no book can be fully exhaustive or definitive, this is absolutely appropriate.
A number of the methods are of Kumar's making. To have access to the methods of someone as renowned as Kumar is great, but these methods receive no more documentation or explanation than the more common methods. Unfortunately, this is the only document that references those methods, which makes them of limited use to anyone who wishes to employ them in design research.
101 design methods turns out to be 101 tools for the innovation process (from initial stage all the way through to commercialization). The whole process is covered but it is fair to say that the focus in around the prototype stage. If you have read a book about design consultancy IDEO you know pretty much the type of work described in this book (anthropological methods, Post-it notes, etc.)
Each method gets two pages, which are identically structured:
* 10% description of method. Unfortunately this section is far too short. Sadly the author provides absolutely no references. Instead he takes credit as if these methods were novel. You might think that in a book for practitioners, references are not so important. Fair response, but at the very least there should have been some references for further readings.
* 35% picture. This is generally an illustrative picture. Good.
* 20% case study. It is nice with case studies even though they are written up in a too sanitized way. In fact, the section is often a repetition of the description of the method. The most typical case study is a not-for-profit service.
* 25% practical steps. The steps are always almost identical: identity, analyze, report. This section is extremely tedious and repetitive. Totally useless material.
* 10% filler material. Also not useful.
I seriously question the author's judgement when describing the methods in this manner. Personally, I don't like the very mechanical approach of presenting the tools. Still, there will definitely be some methods that you would like to look further into. For this reason the book could have been a three star book, if the author would have given the reader some advice for further readings. If the case studies would have been more illustrative the book would probably be worth four stars.
The book is printed in full color on pretty good paper. The layout of the book feels modern and professional.