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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Englisch) Taschenbuch – 18. Januar 2016

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Format: Kindle Edition Verifizierter Kauf
Spannend, lehrreich, auf den Punkt gebracht und vor allem modern und ideal für kleine bis mittlere Firmen, hält viel mehr als der niedrige Preis verspricht und besser als die meisten Marketing Bücher auf dem Markt momentan, weil es vollkommen handlungsorientiert geschrieben ist und sich nicht in überflüssiger Theorie auslässt, wie die meisten deutschen Marketing Bücher auf dem Markt. Leider nur auf Englisch.
Kommentar 4 Personen fanden diese Informationen hilfreich. War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
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Format: Taschenbuch Verifizierter Kauf
It's not what you sell - it's HOW you sell - as the saying goes. I have read and studied many books and on-line courses on marketing but Allan Dib's book is by far the best. It is concise, to the point, explains his theories well and helps with real life cases. He shows just how important the numbers are, and more importantly that selling is all about the customers. I am looking forward reading more from him.
Kommentar 2 Personen fanden diese Informationen hilfreich. War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
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Format: Kindle Edition Verifizierter Kauf
One of the best books I know.
I love it. Well-structured, always easy to understand and referred to reality. Allan is a great man.
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Format: Kindle Edition Verifizierter Kauf
Great read that brings clearity and forces action to do the right things in the complex world of marketing. Thank you!
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta) (Kann Kundenrezensionen aus dem "Early Reviewer Rewards"-Programm beinhalten)

Amazon.com: 4.8 von 5 Sternen 381 Rezensionen
19 von 19 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen You had me at hello 13. Februar 2017
Von R. Hurst - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
I have read a lot of marketing books and remained hopeful when I purchased this one that perhaps I would find a book worth reading. Most of what I have read falls in the old genre I made a million selling swamp land and so can you. They promise the stars and deliver the swamp. No value. I was skeptical but hopeful.

The Jerry McGuire line "you had me at hello" was appropriate for me in what I think of this book. From the very beginning this no nonsense and no BS approach to sharing a playoff how to actually build a marketing strategy was invaluable. My MBA marketing courses didn't teach me as clearly as this book did. I cannot recommend this book highly enough and book 5 copies for my employees. No more random acts of marketing for me...

Ron Hurst
President
Developing Leaders Inc.
18 von 20 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen You really can learn to develop a solid, robust and profitable marketing plan for the 21st century. But you need this book... 13. Januar 2017
Von Don W - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
Do not let the low cost of this book fool you into taking it lightly. If you really, really want to grow your business without wasting time and scarce money on marketing, buy this book and complete the exercises inside. You will not be disappointed.

Over the last 9 years I have paid coaches to help me develop my business - over $56K (not to mention the cost of travel, hotels, etc... to attend training sessions). And while I learned quite a lot about the mechanics and systems of my particular business, no coach or combination of coaches were able to help me develop a solid marketing plan that would hold up month after month, year after year (since they didn't really have one either). So I was always on the lookout for books and courses regarding marketing my business (and I have read quite a number of books on the subject).

That said, I am stunned that I have learned more about marketing in the 21st century and also the specific action steps to perform to develop a solid, functional and sustainable plan from a $2.99 e-book than any other coach or book to date. I think I need to ask all those coaches I hired in the past for my money back.

It was almost like the light bulbs were turning on in my brain as I read the pages and performed the exercises. Bam, bam, bam, bam, bam, bam. At the end of the book I had a complete, robust, inexpensive and sustainable marketing plan for my business. In fact, my marketing plan is so complete that I've already started implementing it.

I'm a speed reader and I probably could have read the book in an hour or two. However, because I decided to compete the exercises in the book (they made a lot of sense to me and my previous coaches had not had me do the majority of these exercises) it took me over a week to compete the book.

But wow, what a week of learning it was. The book is as complete as it gets. It logically progresses from the best definition of marketing I have seen, to walking through the steps and activities to define your market place, to developing the type of marking thrust across multiple marketing legs to attract clients, get clients to trust you and want to do business with you, to retaining and growing the individual customers to continue purchasing over time.

No matter what business you're in, whether it's service related or manufactured goods, if you want to learn to market in the 21st century, and if you're willing to follow the advice and perform the exercises that the author Allan Dib provides in this book, then buy this book and you will learn to develop a marketing plan that will allow you to compete successfully and make you money.

PS: Please don't tell my competitors about this book. I enjoy the advantage this gives me.
33 von 37 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen See the marketing forest for the trees! 29. März 2016
Von PhillyMusicLover - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
As a business owner, marketing is the highest form of leverage you can employ. There's a reason Steve Jobs always approved every piece of marketing material put out (even when they were the largest company in the world).

This book does an amazing job of taking a broad topic of "Marketing" and make sense of it all, especially concepts for a small to medium business (not Nike or any form of brand advertising). This is not a marketing textbook where the tactics they employ require millions to make a dent. This book makes perfect sense and breaks it down into easy to understand chunks. If you need your marketing dollars to be an investment (positive ROI) and not an expense (negative ROI), this is the book.

Without a doubt, the best marketing book i've read. It's exactly what I was looking for and i'm glad I bought it. Author clearly knows what he's talking about (just read the sample and you'll see what i'm talking about). Don't hesitate to buy this book, it's as legit as they come. I will be re-reading it over and over to suck all of the knowledge out of it.
5 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent and Easily Understood 6. Februar 2017
Von Lauren Prichard - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
This book is easy to read and fairly easy to understand and yet the content packs a punch. If you can make yourself stop at the end of each chapter and come up with your plan, you will find you have so many great ideas and some clear ways to implement them. I love that not only is there a clear plan, but there are several examples and also several places to refer to his website to get even more information. And if you register on his website, he guarantees to respond to every single email. That alone is impressive. I am excited to see where this takes our business in the months to come.
15 von 16 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen and as professor of marketing teaching college--not a better more accurate marketing book to read 20. April 2016
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
I've been in the marketing business as an owner of a small ad agency for 40 years, and on the client side as a marketing director, and as professor of marketing teaching college--not a better more accurate marketing book to read. And I read at least 2 business books per week.
David Jewell
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