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What's the Worst That Could Happen?: A Rational Response to the Climate Change Debate Paperback – 7 July 2009
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Based on a series of viral videos that have garnered more than 7.2 million views, this visually appealing book gives readers-be they global warming activists, soccer moms, or NASCAR dads-a way to decide on the best course of action, by asking them to consider, "What's the worst that could happen?" And for those who decide that action is needed, Craven provides a solution that is not only powerful but also happens to be stunningly easy. Not just another "change your light bulb" book, this intriguing and provocative guide is the first to help readers make sense-for themselves-of the contradictory statements about global climate change.
The globe is warming! or The globe is not warming.
We're the ones doing it! or It's a natural cycle.
It's gonna be a catastrophe! or It'll be harmless.
This is the biggest threat to humankind! or This is the biggest hoax in history.
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- Print length272 pages
- LanguageEnglish
- PublisherPenguin Publishing Group
- Publication date7 July 2009
- Reading age18 years and up
- Dimensions13.97 x 1.57 x 19.05 cm
- ISBN-100399535012
- ISBN-13978-0399535017
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Review
-General Anthony C. Zinni USMC (Retired)
"This book trumps most of our accounts of the global warming crisis, partly for its good humor and straightforward logic, and partly because the author has actually figured out what actions make sense. Changing your lightbulb will help a little, but changing the political debate will help enormously-and this book will get you started down that path."
-Bill McKibben, author The End of Nature
"The worst thing that could happen is that you don't read this book! Greg Craven has written a valuable primer on the global warming debate."
-Gregg Easterbrook, author, Sonic Boom
"This is a tremendous book and well worth anyone's time to read. It very clearly and concisely covers all the important points not only about the climate change situation in our moment, but how we think and decide about important issues. Anyone who enjoyed Craven's YouTube triumph "The Most Terrifying Video You'll Ever See" will enjoy unpacking that experience in this book, and for people running into Craven for the first time, you're in for a treat-he is funny as well as well as exceptionally clear, and wise."
-Kim Stanley Robinson, the Hugo and Nebula Award-winning author of The Mars trilogy and Science in the Capital
About the Author
Product details
- Publisher : Penguin Publishing Group; Original edition (7 July 2009)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 0399535012
- ISBN-13 : 978-0399535017
- Reading age : 18 years and up
- Dimensions : 13.97 x 1.57 x 19.05 cm
- Customer reviews:
About the author

Greg Craven grew up on a farm in Oregon, experimented with different jobs for a decade, and finally found his calling as a high school physics and chemistry teacher. His main qualification for proposing a layman's approach to climate change is having borrowed the 30 brains in his classroom every period to mull questions of science and critical thinking for the last ten years. He's found there's no better way to refine a thought than to toss it out in front of a roomful of critical teenagers. He is a bit surprised to find he's written a book as a result. Craven lives in Corvallis, Oregon with his wife and two young daughters.
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Wer möchte, kann sich während der Lektüre des Buches in mehreren Schritten sein eigenes credibility spectrum zusammenstellen, und so zu seinem ganz persönlichen Ergebnis kommen.
Greg Craven macht natürlich keinen Hehl aus seiner Überzeugung, dass wir endlich aktiv gegen den Klimawandel vorgehen müssen, wenn wir das Schlimmste noch verhindern möchten. Er stellt dies im Laufe des Buches immer wieder klar, erwähnt dabei aber auch, dass er sich natürlich irren kann (was er zwar hofft, aber in Anbetracht seines persönlichen credibility spectrums für eher unwahrscheinlich hält).
Sofern Sie Gregs Videos noch nicht kennen, sollten Sie zumindest "How It All Ends" anschauen (auf YouTube.com unter seiner ID wonderingmind42 zu finden), damit Sie den Autor auch in Aktion sehen, wenn er sein Raster ("the grid") an der Tafel entwirft. Das ist sowohl lustig anzuschauen als auch sehr überzeugend (jedenfalls für mich!).
Dieses Buch liefert wasserdichte Argumente für das Handeln gegen den Klimawandel und weiss durch die gelungene Balance zwischen jugendlicher, gut verdaulicher Sprache und der Vermittlung empirischer Basistheorie zu begeistern.
Eine spezielle Empfehlung für die Verwendung in interdisziplinärem Englischunterricht an Gymnasien.
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I have been reading many books on climate change recently by both warmers and skeptics to try to figure out what to believe. It can be very infuriating because most of the books are written as if the authors are so certain about what they are saying (particularly the ones by skeptics, which is kind of ironic). But clearly certainty is not a useful criterion for judging truth. It doesn't matter how certain they all are -- they can't all be right! For every damning quote I found, I was finding plausible rebuttals. Then rebuttals to the rebuttals, and so on.
Eventually I just decided that even if you can decide for yourself what you believe to be the most credible position by sifting through the arguments, there is absolutely no way to convince someone *else* of that if they don't want to be convinced. Greg makes this point in his book -- you can always find some evidence that supports your view if you look hard enough. And people who want to be convinced one way or the other will typically rest their case when they find that evidence. So no matter what you say there's always some rebuttal someone can make to refute the point and you're left just staring at each other saying "oh yeh? well you're wrong", "no you are", "no I'm not" ... and not getting anywhere.
And then I realized that you don't really need to know for sure if the warmers are right. The only question that really matters is are they at least credible? Do they genuinely believe what they say? Do they have evidence to back it up? Are they not idiots? Are there a significant number of them? I find the answers to all those to be yes. So I made my conclusion. The risk is significant enough to warrant taking it seriously.
Then I saw Greg Craven's viral video. His little 2x2 grid encapsulated the same basic idea so charmingly that I was hooked at once. Yes! Finally someone not trying to prove which side is right!! That's exactly how you avoid getting sucked in to the endless quagmire. I bought the book at once just as a way to vote with my wallet for Greg's great video. Didn't get around to reading till months later. Didn't think I really needed to read it after seeing the videos, frankly.
But I'm really glad that I did read it. Greg's perspective is such a breath of fresh air (so to speak) in this stale debate about CO2. Having read a number of books on climate change, and having waded through their scientific (and oft not-so-scientific) claims, for the most part I couldn't see myself recommending any of them individually to my friends. You really need to read them all for yourself to get a good picture, and that's a hard sell to someone who's not that interested in the climate debate to begin with. And even if you do slog through them, I don't think that most of what I read would be useful for someone without a science background. But Greg's book cuts through all that in a really nice way. He comes across as an impartial guide to the landscape (ok somewhat partial, but he acknowledges that and tries really hard not to let it get in the way). He doesn't claim to be any sort of expert, or try tell you what to think. He just guides you through his risk analysis idea that tells you how to decide for yourself.
Anyway, the book is great. It's the first book on climate change I've read that I'd wholeheartedly recommend to anyone. Skeptic or warmer, young or old, interested in climate or not. It doesn't matter. This book is well worth the read for all. I just can't say enough nice things about Greg or his book. Watch the videos. Buy the book. And do as he says, and go ahead and buy one for a friend too. I did. At this price you might as well. This would be a great first book to read as an introduction to the issue, before going on to read books by Hansen, Michaels, Singer, Gelbspan, Schneider. Or you know, if you're not that interested in the details, just read this book and leave it at that.
I saw some of Greg Craven's rather whacky videos on You Tube so I was interested that he'd taken the debate he'd been having online into the full book field. This is thoughtfully argued and written in a light-hearted style, with some neat little asides in the margins. Considering the subject matter, it's an enormously enjoyable read; I'd have like to have Mr Craven as my teacher at school.
Not so fast Bubba. Have you really taken a look at the assumptions you are making and how you arrived at you conclusion? For most of us, I suspect our thinking is,
`Yeah, we may get warmer but the jury is still out on how bad the impact might be even if we could do much about it. And I can hardly afford my mortgage, my health insurance, my car payment, the college tuition, my tax bill, my (taxpayer) share of all of these under-funded pension plans, and the occasional vacation to Yosemite or the Grand Canyon the way it is. I think I'll pass on most of these expensive carbon-footprint reducing actions.'
Global warming is not yet `in our face' - real, ugly, and frightening - so it is easy to discount the need to `really' do something about it. Something that takes conscious decisions that reduce the choices we thought we would be able to make like buying that useful SUV, acquiring that 52" LED flat panel HDTV, investing in that continuing education tuition, or expanding out of our cramped home as the kids start arriving. It's all due to a biological fault in this phase of our evolution. In the last 10,000 years our `fight or flight' quick reaction mechanism has become less and less essential to our survival. Instead, it is becoming more important to exercise longer-term planning skills that have emerged over the last thirty years. These skills include scenario planning, risk-reward analysis (expected value), real options, and systems thinking. Unfortunately, these are not nearly as natural and persuasive and suffer unexpected `long tail' effects as opposed to clear `in your face - fight or flight' decision-making.
Greg Craven addresses our shortcomings for effective long term planning to protect ourselves and, more importantly, our children and their children. He has used his own experience in teaching students about physics and chemistry to engage them in refining his `rational decision' process. How to sort through all of the contrary points-of-view, focusing not on searching for what is the right answer about the extent and degree of global warming risk, but rather on what we risk if we make the wrong bet. His approach is to focus on what we control - our choices - and how to bolster our ability to think longer term by framing the arguments from pro-con advocates, weighing the credibility of various spokespersons, creating a decision matrix (what Nature does vs. what We choose to do), assessing the risk-reward, and making your choice for action or not. This approach is applicable to a wide variety of widely debated issues so becoming comfortable with Mr. Craven's approach has benefits well beyond your global warming thinking and decision making.
Of course, what we as individuals do on these global community issues only has a significant impact if all of us join in. So ultimately there is the need for a social movement to create a `tipping point' for effective action. This is necessary to develop enough support to reach that "angle of repose' in which a small additional nudge creates the positive social feedback to generate self-sustaining behavioral change to deal with global warming risk - in time - to anticipate and overcome the inherent delayed responses, massive momentums, non-linear tipping points, and feedbacks in the global climate system. Mr. Craven's framework will help the proactive reader create their own story on what to believe and how to respond to these real challenges that shape our future.