|
|
|
Really Bad, 14. April 2000
Von Ein Kunde
I was attracted to the book because of the name Jerry Yang. However, he only wrote the Preface--a two page comment on the growth of the Web (which had absolutely nothing to do with the contents of the book). Much of the contents are too general and there is no mention of affiliate program or any of the new marketing tools, e.g. personalization software. The marketing ideas discussed in the book deal very little with "Web marketing" principles. If you have read Customer.com, you would have come to the conclusion that this book is rather out dated and works only for amateurs. The companion Web site is worse. It lists about 30 links and nothing else!
|
 Marketing on the Internet (Marketing on the Internet, 4th ed) 1885068360
Jan Zimmerman
ebrandedbooks.com,US
Marketing on the Internet (Marketing on the Internet, 4th ed)
Alle Produkte
Really Bad
I was attracted to the book because of the name Jerry Yang. However, he only wrote the Preface--a two page comment on the growth of the Web (which had absolutely nothing to do with the contents of the book). Much of the contents are too general and there is no mention of affiliate program or any of the new marketing tools, e.g. personalization software. The marketing ideas discussed in the book deal very little with "Web marketing" principles. If you have read Customer.com, you would have come to the conclusion that this book is rather out dated and works only for amateurs. The companion Web site is worse. It lists about 30 links and nothing else!
anonymous
14. April 2000
- Insgesamt: 5
|
|
|
![[Kommentar hinzufügen]](http://g-ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/comment._V32638027_.gif){kind=small}
Amazon-Homepage
