Fantastic book on advertising!,
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Rezension bezieht sich auf: Ogilvy on Advertising (Taschenbuch)
What a great book by a great author!
Maybe I am biased, but I have to be after this great book.
I love David Ogilvy's writing style, and despite his sometimes seeming arrogance
it must be said that his teachings are timeless and that he himself applied them
very successfully in founding his own ad-agency as well as leading countless
successful advertising campaigns.
Summary: Absolutely recommended