Timeless Look at the Fundamental Changes in U.S. Society,
Rezension bezieht sich auf: Megatrends: Ten New Directions Transforming Our Lives (Gebundene Ausgabe)This book clearly deserves more than five stars for its power and effectiveness in identifying, explaining, and projecting many important trends in American society over the last 18 years.
I first read this book when it was published in 1982, and decided to reread it recently to understand more about the methods used by testing them with 20-20 hindsight.
The book built from the principle that the "most reliable way to anticipate the future is by understanding the present." Although the book relies a lot on that method (by examining current beginnings that could turn into mighty rivers), its real power comes from the long-term perspective of how an information society will be different from the prior industrial one.
The trends identified were:
(1) Becoming an information society after having been an industrial one
(2) From technology being forced into use, to technology being pulled into use where it is appealing to people
(3) From a predominantly national economy to one in the global marketplace
(4) From short term to long term perspectives
(5) From centralization to decentralization
(6) From getting help through institutions like government to self-help
(7) From representative to participative democracy
(8) From hierarchies to networking
(9) From a northeastern bias to a southwestern one
(10) From seeing things as "either/or" to having more choices.
The detail behind each of the trends is often more rewarding than the overall trend itself. You get specific examples that excite your imagination. "On the producer side [of multiple choices], it means there can be a market for just about anything."
Even if you read this book back in the 1980s, I suggest that you take another look at it now to reinforce your understanding of the fundamental trends that will continue to be important for decades to come. That's because "we are living in the time of parenthesis, the time between eras." "We are clinging to the known past in fear of the unknown future." "The computer will smash the pyramid [at the center of how everything is organized]."
After you have finished considering or reconsidering this book, I suggest that you think about where your life may be out of alignment with these trends. Do you live where job growth and quality of life will be best? Are you taking advantage of your potential as an individual?
Let irresistible trends ease your breakthrough gains!
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