2 von 2 Kunden fanden die folgende Rezension hilfreich
Don't expand without having read this guide,
Rezension bezieht sich auf: Global Market Strategies: How to turn your Company into a Successful International Enterprise (Taschenbuch)
As a Manager or entrepreneur you certainly know this state of uncertainty: How do I get access to a market? By founding an international company and organic growth or by acquisition of an established local player? Shall I hire local managers or delegate an existing manager of my company? Where lie opportunities and where traps? To all those questions and many more Michael Neubert, the expert for international development, gives the answers. And he treats the topic with all profoundness, by discussing all strategic alternatives. As an international experienced and multi-lingual manager who by his own experience knows that success in the very end depends on people Neubert thoroughly looks at the soft facts of an international venture. This books not only has to have a place in the curriculum of universities but also in the briefcase of global players.
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