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Unveiling the secrets of Jeff!,
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Rezension bezieht sich auf: The Everything Store: Jeff Bezos and the Age of Amazon (English Edition) (Kindle Edition)
Nothing is as fascinating as the journey of an obssessed entrepreneur! Brad Stone has done more than his homework. He has been following Bezos for over 20 years and recounts the many trials and attemps. He describes the learning curve and gives ample evidence of Jeff's determination of going against the tide. I have not seen any other entrepreneur who sided so agressivlee with the customer. Not with lip services but consequently and uncompomisingly. The casulties are former competitors who have ignored the threat. And many high caliber managers who did not embrace the entrpreneur's vision...