2 von 4 Kunden fanden die folgende Rezension hilfreich
A logical fault remains unexplained: Why bother ?,
Rezension bezieht sich auf: Built to Last: Successful Habits of Visionary Companies (Taschenbuch)
I came across this "built to last" book as a compulsory reading of my MBA class and I think there is a fundamental fault in the "built to last" argument which if not resolved, it is meaningless to talk about how to build such companies: Why bother? Why shouldn't an economy of "come and go" or "build to flip" be more efficient than one of "built to last"? Why shouldn't productivity and innovation be much easily fostered in an economy of "come and go"?
A lot of the "B t L" companies are there since the rise of the industrial economy in which large groups of people worked together in the form of division of labour to achieve efficiency. Internally, a corporation cultivates a set of collective behaviors pattern that forms the identity of the corporation and allows individual members working together to achieve synergy. Externally, customers identify the brandname of the corporation than with the product most of the time.
In the modern network economy, it has become much easier for individuals or smaller groups to identify their counter-parts to work with. Outsourcing, supply-chain management, B2B, virtual corporations are new way for groups of people to work together without much corporate identities. To customers, brand marketing is also loosing ground as power shifts from the vendor to the customers.
Isn't it make more sense to think of great corporations as small groups engage in a Darwinistic competition rather than a large conglomerate in which incompetence and inefficiency are protected by layers of bureaucracy and politics? What if in a world of "C & G", everyone has to focus more on upgrade of transferrable skills rather than climbing up the corporate ladder? Why shouldn't the world economy be better off if there are more "C & G" than "B t L" companies?
I dont have the answers and I think those would vary according to time, information technology advancement,national environment and industries. However, without answering them, how can anyone be sure that "B t L" is a meaningful pursuit.