Fortunately Unlike Other Books, Dr. Skinner describes the different kinds verbal behavior, behavior that is reinforced as a result of the mediation of other people with similar repertories, produced by the contingencies of reinforcement on the one hand, and the way in which they are formed into effective verbal discourse and successful action on the other. Therefore, it is primarily with behavior of the former and latter that a behavioral understanding of what you are doing and saying is profited.
Dr. Skinner's approach to verbal behavior is derived from countless experiments in the analysis of behavior, experiments in which the principles of behavior have been rigorously studied, demonstrated, and verified. It is consequently not unnatural that finding it practicable and convenient, as undoubtedly it is, to verbal behavior is justifiable. Such a view obviously renders it easy to welcome behavior as an appropriate subject matter in its own right. Moreover, it is downright profitable to welcome behavior, which its first implication is the fact of objective and successful action!
Verbal Behavior
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