The Case for Radical Transparency to Improve the Environment,
Rezension bezieht sich auf: Ecological Intelligence: Knowing the Hidden Impacts of What We Buy: How Radical Transparency Transforms the Marketplace (Taschenbuch)
"Then God said, 'Let Us make man in Our image, according to Our likeness; let them have dominion over the fish of the sea, over the birds of the air, and over the cattle, over all the earth and over every creeping thing that creeps on the earth.'" -- Genesis 1:26
It's one thing to have power over the Earth; it's another to take good care of that gift. Dr. Daniel Goleman has long been concerned about how people can become more aware of the trade-offs that affect their health, the purity of the environment, and the sustainability of the resources that are being wasted. Most of the rules of thumb we learn about what's best for the environment are wrong in many particular instances. As a result, you need someone to analyze everything very carefully and tell you what the net effects are of option A versus option B, much as details about food contents of packages help consumers pick the best choices for their families.
In this book, Dr. Goleman looks at the information challenges and how people have responded to being provided with better information. He makes an aggressive and optimistic argument that information alone will provide the basis for people to make more rational decisions about ingredients, practices, and eliminating waste. While I hope he's right, I think he's over optimistic. While Dr. Goleman doesn't believe that government has a useful role, it's entirely possible that pollution and waste taxes can provide additional incentives to make more appropriate decisions.
Based on many years of best practice research my students and I have conducted, I agree with his assertion that eliminating waste, taking out harmful ingredients, and upgrading the surrounding environment is more profitable than the alternative. I also agree with his observation that few business leaders realize these large profit opportunities exist. The current recession will hopefully encourage the emergence of better leaders who will find these opportunities.
Ultimately, you can eliminate a large percentage of ecological challenges by educating government and business leaders and managers about how to acquire the right information and make better decisions. I think Dr. Goleman underestimates the potential interest in learning how to do these things. Just because conventional schools do a poor job in this area doesn't mean that proper information and methods couldn't be quickly and well taught. Good leaders will seek out that learning. Poor leaders will see their organizations falter instead.
The book's main weakness is the title: Ecological Intelligence. That's more than this book tries to accomplish. But you will learn more than you know now about what more transparency can accomplish.
I listened to the recording of this book. I recommend reading the book instead. I found it to be hard listening. Dr. Goleman builds up his points very slowly and painfully. In a book you can speed through such sections. Orally, you just have to listen.
Ecological Intelligence: Knowing the Hidden Impacts of What We Buy: How Radical Transparency Transforms the Marketplace(1 Kundenrezension)
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