5 von 6 Kunden fanden die folgende Rezension hilfreich
Best Book on Web 2.0 and the change of the Media Landscape,
Rezension bezieht sich auf: Groundswell: Winning in a World Transformed by Social Technologies (Gebundene Ausgabe)
Groundswell is a great overview how to react on the fast changing medialandscape. Charlene and Josh show that the empowerment of the consumer through the internet is a big chance for you and your company. Although most leaders feel uncomfortable about loosing control within this digital conversation, Groundswell explains step by step how create a successful strategy for digital media.
You can also find more about the topic of "Corporate Conversation" on Monty Metzger's Blog (monty.de).
Groundswell is a must-read for todays Leaders and Marketing-Managers.
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