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Short and effective,
Rezension bezieht sich auf: The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand (Gebundene Ausgabe)
The best thing about this book is the short chapters: it isn't some unweildly volume that will gather dust on the shelf. It's a resource to re-visit, re-read and bring more fresh thoughts to mind. Whilst the 'laws' are integrated, and you'll find references in some chapters to other 'laws' in the book, you don't have to read it cover-to-cover every time you pick it up. Having said that, you could do so in a spare afternoon! Worth keeping close to hand.
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