Great book!! Uses examples of brands you see everyday!!,
Rezension bezieht sich auf: The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand (Gebundene Ausgabe)
I had to read this book for a project at work. I found it very easy and enjoyable to read. Even though it is written for Sr. Executives who are able to make major decisions in organizations, I found lots of valuable information.
Rezensentin / Rezensent