back to business fundamental,
Rezension bezieht sich auf: The End of Marketing as We Know It (Gebundene Ausgabe)Overall I like this book and it did give me some very impactful lessons.
Though the bookname is "the end of marketing", it does not imply marketing is over. What it really means is we shouldn't do marketing for marketing's own sake. We need to go back to business fundamental, that is to sell stuffs and make money. Though this idea might not be original, yet quite it did ring a bell in me ('cause I didn't do it with 100% focus even though I knew it already) and help me see my everyday jobs/tasks more clearly. Along the book, I also continued to find some useful and impactful learning, such as 'marketing by month', 'DOCS', 'watch the world, not just your market', etc. Still, lots of lessons seemed simple, yet the point is to do it, to realize it.
Net, the points in this book are simple, clear and impactful to me. I recommend it to all marketing and brand people.