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Rezension bezieht sich auf: Built to Last: Successful Habits of Visionary Companies (Taschenbuch)
For me, one of the most interesting components within Build to Last is the authors' discussion of what they call the Big Hairy Audacious Goal (BHAG) "which engages people -- it reaches out and grabs them in the gut. It is tangible, energizing, highly focused. People 'get it' right away. It takes little or no explanation." As Collins and Porras discovered, "The BHAGs looked more audacious to outsiders than to insiders. The visionary companies didn't see their audacity as taunting the gods. It simply never occurred to them that they couldn't do what they set out to do." This same attitude is found the Great Groups which Warren Bennis and Patricia Ward Biederman analyze in Organizing Genius. Members of Great Groups have absolute confidence in what they and their associates can accomplish: "Of course we can create full-length animation films such as Snow White and the Seven Dwarfs....Of course we can design a user-friendly personal computer....Of course we design an aircraft which is essentially invisible to radar...." Failing to achieve a BHAG was unthinkable to them.
Build to Last is a superb achievement. There is perhaps no better source of information to enlighten and guide efforts to achieve evolutionary progress. Its value is not derived from what Collins and Porras know; rather, from what their rigorous examination of visionary companies reveals. It remains for each reader to determine for herself or himself which revelations are most relevant...and then act upon them with discipline, tenacity, and -- yes -- patience. A single retail store in Kemmerer (WY) or Bentonville (AR) did not become a multi-billion dollar global corporation overnight. (Collins and Porras do not include JCPenney and Walt-Mart among the companies they discuss.) Every visionary company had to begin somewhere. For those who are determined to build the next generation of visionary companies, Collins and Porras explain how.