3 von 3 Kunden fanden die folgende Rezension hilfreich
Hard to read, but powerful philosophy,
Rezension bezieht sich auf: The Hero with a Thousand Faces (Collected Works of Joseph Campbell) (Gebundene Ausgabe)
I had heard and read a lot about "Storytelling", therefore I bought the book that is the foundation of everything: "A hero with a thousand faces".
As I am not very familiar with the topics Joseph Campbell worked on, this book was very hard to read for me. Without explanations from other authors and from the internet I would not be able to extract the basic ideas that have become crucial in today's marketing.
If you are a marketing specialist interested in practical storytelling, buy another book. However, if you are interested in the original, buy this one.
David Wenger, Wenger Engineering GmbH, Ulm, Germany