Thought-provoking and easy to read,
Rezension bezieht sich auf: The Tipping Point: How Little Things Can Make a Big Difference (Gebundene Ausgabe)
I've recently recommended this fascinating book to many of myfriends -- in Gladwell's terms, that may make me a Maven. The TippingPoint explores the many things that make an idea (or product or message) "catch on." Fortunately, it is loaded with examples and studies that make it involving, easy to read, and provide substantial evidence for many of the points therein. These examples demonstrate how the ideas in the book touch on our lives every day: how the personalities of the people around us affect our own behavior, how we can have a positive influence on the world around us, and more.
The book is written with a relatively broad target audience in mind, but it seems to be mainly directed at product marketing folks. Although Gladwell is talking about political campaigns, the Revolutionary War, and children's television, most of the book seems to be focused on "as a marketer, how do you get your message out and how to you get it to affect people." This is not necessarily bad, and Gladwell is careful to point out that the ideas in the book do apply much more broadly to the world at large. I fear this will be a turn off to some readers, however.
The Tipping Point does make extensive reference to scientific literature and psychological studies to back up the points that it makes, but I was disappointed on a couple of counts with the science. First, Gladwell proposes the existence of certain rules and personality types, and then attempts to prove that these are valid. I don't think his postulates are invalid, but they are just one way of thinking about the ideas in the book. In my mind, I think of them like Freud's ego, id, and super-ego. Do these things really exist? Well, probably not, but they can be a useful metaphor for thinking about our minds. Gladwell's connectors, mavens, and salesmen are similar and I wish he were explicit about them being a useful fiction. I guess most intelligent readers won't have a problem.
Also, I wish he mentioned complexity theory and how it also examines "epidemic behavior" in populations. I would recommend "Complexity : The Emerging Science at the Edge of Order and Chaos as a good intro to this area.
I highly recommend this book. One message to take from it is an extremely hopeful one: we can make a tremendous impact on the world around us. And this book gives some great ideas about how you might start. END
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