Read it... or die,
Rezension bezieht sich auf: Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series) (Gebundene Ausgabe)
If you've managed to develop something you wanna market but your actual customers won't accept it because they don't need it, please don't throw it away! This book will tell you what to do with it before a new competitor (a start-up company maybe?) grabs it and markets it succesfully to an emerging-not-discovered-yet base of customers. Do you understand now what's the innovator's dilemma?
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