a must for creatives,
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Rezension bezieht sich auf: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (Taschenbuch)
This book has to be the bible for anyone who wants to be a creative. I've read it over 6 times and each time I've found a new idea from it. Tells you how to write a good headline. Tells you what a good idea is. Basically tells you everything you need to know about advertising. Even what suit to wear for the interview.
Can't recommend it enough
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